Australian digital out-of-home pioneers, goa, are this month announcing a world first product launch, goa Fame, the latest of their digital innovations to be brought to market in Brisbane.

goa Fame allows the general public to buy a billboard to help make friends and family famous. In just four easy steps anyone can purchase a screen for a day to:

• Celebrate a friend’s birthday
• Mark an anniversary
• Propose to a partner
• Or create their own announcement

Customers can create their own artwork, book and pay all within the platform, giving a ‘big’ surprise a whole new meaning.

goa’s national sales and marketing manager, Meg McGinty said, “We’re thinking outside of the ‘billboard box’ with goa Fame”.

“goa constantly challenges its creative strategies and I think you can see how this helps us to foster far greater engagement with our audiences. While many marketers are working away at their content strategies online, we’re bringing a content strategy to a media where it’s never lived before.”

“This is just the first step in keeping our audiences looking up and wanting more. We’re very much focused on converting passers-by into active followers in 2016 – something that will add immeasurable value to our media clients.”

goa was the first to launch a large format digital out-of-home network in Australia – THE goa GRID – and exclusively offers advertisers access to a range of capabilities across these screens. These capabilities include unlimited creative changes, free creative uploads, a broadcast reach of up to 375,000 impacts daily and access to live camera monitoring.

goa also offers digital clients access to their goa connect platform, which enables the broadcast of dynamic content in real time. This includes live photos and text, as well as social content from Instagram and Twitter.

In addition to these capabilities, the goa Fame platform will become part of the brand’s permanent product offering.