Goa Appoints Adland Veteran To Lead New In-House Creative Team

Goa Appoints Adland Veteran To Lead New In-House Creative Team
SHARE
THIS



Outdoor media provider Goa has launched an in-house creative department, with veteran Brisbane creative Greg Crawford (pictured above) to head the division.

Chris Tyquin, joint managing director of Goa, the creative facility has been launched for smaller advertisers and media buying houses who lack the resources to produce highly-engaging advertisements or campaigns.

Tyquin said the appointment of Crawford – who was formerly the creative director of Publicis Mojo Brisbane and McCann Brisbane, and has 30 years’ experience in the Brisbane market – is a huge win for goa.

“His experience and creative nous will help us deliver the country’s best outdoor campaigns,” Tyquin said.

Crawford said the intention of Goa’s new creative team is to execute out-of-home (OOH) campaigns which have the potential to be dropped into other platforms such as social media.

“I like to think the campaigns we are producing at Goa are channel agnostic,” he said.

“With billboard advertising, you’ve got five words or so and an image to get your message across. Once you get that part right, it gives brands the opportunity to build on the core message and expand the campaign elements beyond out of home.

Crawford said OOH has always been, and always will be, a creative crucible.

“Both international and local brands and businesses have to reduce their offering into a quick visual and tagline, resulting in a highly competitive industry which often leaves those with the most money to spend on creative work at the top.

“I, and Goa, are looking to offer more than just media space over the coming years, especially when it comes to helping out smaller businesses in their campaign ideation and execution.”

Please login with linkedin to comment

goa Greg Crawford

Latest News

Optus Offers Victorians Free Access To Optus Sport
  • Media

Optus Offers Victorians Free Access To Optus Sport

Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
  • Campaigns

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access
  • Media

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access

ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe
  • Media

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe

As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.