“Go Woke, Go Broke!” Chocolate Brand Whittaker Gets Blasted For Progressive Name Change

“Go Woke, Go Broke!” Chocolate Brand Whittaker Gets Blasted For Progressive Name Change

New Zealand chocolate brand, Whittaker’s attempt to celebrate Maori language week has caught heat online.

Whittaker very cooly decided to acknowledge Maori Langauge week by debuting special edition packaging of its classic milk chocolate block.

Creamy Milk was translated using the official Maori language te reo and relabelled Miraka Kirīmi.

While some people loved the acknowledgment, others felt the brand had gone too ‘woke.’ Aka, right-wing New Zealand commentator Cam Slate took to Twitter to blast the brand.

He posted a photo of the newly packaged chocolate, and said, “go woke, go broke!”

However, despite Slate’s jab, plenty of people have been online claiming they are stocking up to show support for Whittaker.

It’s always amazing how even when brands do cool things they still face backlash.




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