Methane produced from cows farting is one of the biggest producers of greenhouse gasses on the planet.
And, realising its business is inextricably linked to cows and, hence, it’s part of the problem, Burger King has decided to put its advertising dollar where its flatulence is.
Arguably, we don’t think of the environmental impact our Whopper burger has, so to draw attention to it, the burger giant has just unveiled a new ad to show it’s serious about the issue.
The work of its creative agency David Miami and called ‘Cows menu’, the all singing, all-yodelling ad highlights Burger King’s new efforts to reduce methane emissions by adding lemongrass to its cows’ – soon to be beef patties – diets.
Scientists from UC-Davis and the Autonomous University at the State of Mexico worked with Burger King to determine that adding 100 grams of lemongrass to the cows’ daily diet can reduce methane emissions by a third.
The burger chain’s new lemongrass-fed beef will be used in Whoppers at some restaurants in Austin, Los Angeles, Miami, New York and Portland beginning next Tuesday.
Check out the fun – and important – spot below:
Commenting on the new ad, Burger King’s global CMO Fernando Machado said: “If the whole industry, from farmers, meat suppliers, and other brands join us, we can increase scale and collectively help reduce methane emissions that affect climate change.”
Please login with linkedin to commentBurger King
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]