Methane produced from cows farting is one of the biggest producers of greenhouse gasses on the planet.
And, realising its business is inextricably linked to cows and, hence, it’s part of the problem, Burger King has decided to put its advertising dollar where its flatulence is.
Arguably, we don’t think of the environmental impact our Whopper burger has, so to draw attention to it, the burger giant has just unveiled a new ad to show it’s serious about the issue.
The work of its creative agency David Miami and called ‘Cows menu’, the all singing, all-yodelling ad highlights Burger King’s new efforts to reduce methane emissions by adding lemongrass to its cows’ – soon to be beef patties – diets.
Scientists from UC-Davis and the Autonomous University at the State of Mexico worked with Burger King to determine that adding 100 grams of lemongrass to the cows’ daily diet can reduce methane emissions by a third.
The burger chain’s new lemongrass-fed beef will be used in Whoppers at some restaurants in Austin, Los Angeles, Miami, New York and Portland beginning next Tuesday.
Check out the fun – and important – spot below:
Commenting on the new ad, Burger King’s global CMO Fernando Machado said: “If the whole industry, from farmers, meat suppliers, and other brands join us, we can increase scale and collectively help reduce methane emissions that affect climate change.”
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