The Australian Association of National Advertisers (AANA) has announced the line-up of speakers for its RESET conference to be held in Sydney on 21 October, 2014.

Seven world-class practitioners and speakers with track records of delivering fresh thinking and innovative solutions will take the stage for a one-day session designed to disrupt and inspire marketers to approach 2015 differently.

“Towards the end of the year many of our members review and reflect on lessons learnt and then re-group with their marketing teams and partners for the year ahead. We took our member feedback and designed the RESET conference to deliver content that would benefit marketers in their planning cycle.” AANA’s CEO, Ms Sunita Gloster said.

“The AANA’s charter is to inspire and promote responsible, innovative and respectable marketing, and we are very excited to have attracted seven leading speakers that will challenge, energise and equip marketers as they RESET for 2015.”

Each speaker has been invited to disrupt the audience. To not only challenge what marketers are planning to do but also ‘how’ they are going to do it in 2015.

The speaker line up includes:

•  A keynote address by Jean-Marie Dru, Chairman of TBWA \ Worldwide who introduced the concept of ‘disruption’ to the advertising world and author of five books on advertising and marketing, including the global breakthrough business book “Disruption”. Dru will discuss “is disruption thinking achievable in a landscape shaped by complexity and rapid change?”

•  Hosi Simon, Global General Manager of VICE Media Inc., will challenge attendees to consider whether they are “making content young people give a shit about?
• Sherilyn Shackell, Founder and CEO of the Marketing Academy in the UK which is nurturing the next generation of global marketing talent. Shackell will cover “the skill gap between experienced marketing leaders and the upcoming generation of emerging talent.”
•  Nick Law, a Sydney boy and Global Chief Creative Officer, of leading New York based agency R/GA will explore how brands can tap into the culture of emergent media. Nick will be discussing “bottom-up marketing, how to use the culture of emergent media”.

Three more speakers will be announced soon.