B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • AI
  • News Corp
  • Married At First Sight
  • NRL
  • Cairns Hatchlings
  • Channel 10
  • Anthony Albanese
  • oOh!Media
  • WPP
  • Special
  • Thinkerbell
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: “Stop Telling Us To Listen To Taylor Swift!”: Global Internet Outage Forces Publication To Report Via Editable Google Doc, With Chaos Ensuing
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Technology > “Stop Telling Us To Listen To Taylor Swift!”: Global Internet Outage Forces Publication To Report Via Editable Google Doc, With Chaos Ensuing
Technology

“Stop Telling Us To Listen To Taylor Swift!”: Global Internet Outage Forces Publication To Report Via Editable Google Doc, With Chaos Ensuing

Staff Writers
Published on: 9th June 2021 at 8:59 AM
Edited by Staff Writers
Share
2 Min Read
SHARE

Multiple popular websites, including publications The Guardian, Sydney Morning Herald, The Age, The New York Times and the BBC, as well as platforms like Twitch, Amazon and Reddit, were hit by an internet outage on Thursday night.

All of the sites affected, which also included shopping domains like Target in the US and the UK’s government site, were connected to Fastly, a US based content delivery network, or CDN.

CDNs hold copies of webpages in servers around the world. This means that consumers can quickly access webpages that are originally based in another location. This makes it quicker for someone based in New Delhi, for example, to access a site based in Toronto.

The outage lasted for approximately an hour. Users trying to access popular websites received ‘Error 503’ messages, or notifications saying that the website’s domain was unknown.

The highlight of the outage occured when tech site, The Verge  – which was also down – attempted to cover the drama via a Google Doc.

The site invited people to check out the Google Doc via Twitter, which meant hundreds of users were able to watch the publication’s editorial staff frantically update the document.

Vast chunks of the internet are offline, including The Verge. Until we’re back, we’re reporting to you live out of Google Docs. Here’s what we know so far about the outage: https://t.co/4b1p2qhYif

— The Verge (@verge) June 8, 2021

At one point, the Google Doc was left with editing on, meaning just about anyone could go on and write whatever they pleased.

As would be expected, this resulted in some utter nonsense being shared online.

One person even claimed, “excited to announce my new job as editor at the verge” and “stop telling us to stream taylor swift”.

the best thing to happen during the internet outage is The Verge trying to use Google Docs, leaving editing on, and creating a piece of accidental net art pic.twitter.com/hxFzkNSRQa

— Dan Hett (@danhett) June 8, 2021

The editors did confirm that one person had accidentally shared the editable link, causing the error.

https://twitter.com/jjvincent/status/1402221543153885189

This outage appears to have been caused by an internal error, not from hacking.

Earlier this year, Network Nine was hit by a ransomware attack which led to broadcasts being disrupted.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: internet outage
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

ThinkNewsBrands & Roy Morgan Hail News As More Popular Than Coffee, Vegetables
19/05/2025
Weekend TV Ratings: Eurovision Served Up Saunas, Espressos & Divas, With Austria Taking The Win
19/05/2025
ARN ‘Go Rogue’ With Kyle & Jackie O To Win Over The Victorians
19/05/2025
Are Media Snatches Up Nisar Malik From Nine Network
19/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?