King Content has opened its sixth office and second office in Asia following the successful launches of its New York and London offices.
Peter Bakker, commercial director Asia, King Content said: “The Hong Kong office will provide a catalyst for our Chinese content requirements as well as service the growing number of local clients. Since launching our Asian operations we have been servicing a multitude of Hong Kong and northern Asian clients.
“With demand forecast to grow drastically over the next few months, a local presence has become a crucial requirement for us. Our presence will also allow us to provide an even greater level of service for some of our multinational clients such as McDonald’s, LinkedIn and FWD Group Asia. In combination with King Content’s global network, Hong Kong provides an exciting opportunity.”
Craig Hodges, CEO of King Content said: “A Hong Kong office has become a necessity to the business as our global clients start to tap China with their global content marketing programs. In the last year our content strategies have increasingly taken on a more global approach and China is a common thread.”
The Hong Kong office will be supported by King Content’s Asia head office in Singapore.
Working with multinationals is not new to the agency, which has already worked with several clients across international markets, including McDonald’s, LinkedIn and Flight Centre.