Global Brand Events Agency INVNT Opens Sydney Office

Global Brand Events Agency INVNT Opens Sydney Office

Brand events agency INVNT has announced it has expanded its operations to the Asia-Pacific region with a new office in Sydney.

Originally founded in New York in 2008 by Scott Cullather and Kristina McCoobery, INVNT creates and produces brand engagements for every audience segment, including employees, customers, partners, investors, the media, and consumers.

Cullather said it is the agency’s challenger approach to delivering live brand engagements that sets it apart, resulting in a rapid expansion from New York to London, Detroit, San Francisco, Washington DC, Stockholm and now Sydney.

“At our core, INVNTers are expert storytellers. We strive to share stories with target audiences that are on brand and message, yet disruptive and therefore stick and spread, whether it’s digitally or via creative campaigns, live events or brand activations,” he said.

“It is this challenger approach, our highly competitive fee structure and our killer tribe of local and international talent that allows us to develop and produce the kinds of live brand engagements that keep our growing roster of global clients returning year after year.”

The INVNT Sydney office is being led by Australian native Laura Roberts (pictured above), who was part of the agency’s founding team back in 2008.

Roberts has taken on the role of managing director to drive the agency’s growth and development throughout the APAC region. With decades of events experience, Roberts has worked all over the world, across multiple sectors for a wide range of multinational brands.

“As one of the original tribe members, I’m incredibly excited to be leading INVNT’s APAC efforts, building the Sydney office and nurturing our local team of strategic, creative, service-minded professionals to produce the most memorable live brand storytelling experiences in the world,” she said.

“We’re expecting an incredible year ahead, having already secured several key storytelling milestones for 2018, starting with Atlantis Grand Opening Event in Sanya, China, followed by TEDxSydney, where we’ll be taking the already epic annual event to a whole new level, pushing the boundaries of next generation participant experience.”

Please login with linkedin to comment

INVNT Laura Roberts

Latest News

Roger Federer Stars In New UNIQLO Campaign
  • Advertising

Roger Federer Stars In New UNIQLO Campaign

Global apparel retailer UNIQLO has launched “LifeWear: Made for All,” a new multimedia campaign. It features personal, insightful interviews with tennis legend Roger Federer, renowned NYC artist Futura, UNIQLO Team Sweden’s table-tennis champ Anna-Carin Ahlquist, Uniqlo U Artistic Director Christophe Lemaire of the UNIQLO Paris R&D Centre, the company’s social mission partners, and other voices […]

Red Havas’s Alex Erasmus Moves Into The Haus
  • Marketing

Red Havas’s Alex Erasmus Moves Into The Haus

Independent communications group The Haus has appointed Alex Erasmus to the position of Group Strategy Director. Erasmus joins from Red Havas, where he spent the last four years. Most recently, he was National Head of Strategy. He comes with a wealth of experience across PR, social, content, digital, experiential and sponsorship, making him the perfect […]

How The Consumer Data Right Has Is Changing Australia (For Businesses)
  • Technology

How The Consumer Data Right Has Is Changing Australia (For Businesses)

The Consumer Data Right has been billed as a revolutionary new way for Australian businesses and customers to share data. Over two parts, smrtr’s co-founder and CTO Boris Guennewig looks at how it is changing how consumers and businesses use data. The Consumer Data right – as the name would suggest – is all about […]


by B&T Magazine

B&T Magazine
Captify And Xandr Combine For New Product
  • Media

Captify And Xandr Combine For New Product

Captify has today announced the next evolution of its use of Xandr’s platform, Xandr Curate. Programmatic buyers will be able to activate Captify’s live, intent-driven audiences – built by billions of real-time searches from global publisher and e-commerce sites – across curated multi-seller video private marketplaces (PMPs) in one of the largest omnichannel, global exchanges. […]