Brand events agency INVNT has announced it has expanded its operations to the Asia-Pacific region with a new office in Sydney.
Originally founded in New York in 2008 by Scott Cullather and Kristina McCoobery, INVNT creates and produces brand engagements for every audience segment, including employees, customers, partners, investors, the media, and consumers.
Cullather said it is the agency’s challenger approach to delivering live brand engagements that sets it apart, resulting in a rapid expansion from New York to London, Detroit, San Francisco, Washington DC, Stockholm and now Sydney.
“At our core, INVNTers are expert storytellers. We strive to share stories with target audiences that are on brand and message, yet disruptive and therefore stick and spread, whether it’s digitally or via creative campaigns, live events or brand activations,” he said.
“It is this challenger approach, our highly competitive fee structure and our killer tribe of local and international talent that allows us to develop and produce the kinds of live brand engagements that keep our growing roster of global clients returning year after year.”
The INVNT Sydney office is being led by Australian native Laura Roberts (pictured above), who was part of the agency’s founding team back in 2008.
Roberts has taken on the role of managing director to drive the agency’s growth and development throughout the APAC region. With decades of events experience, Roberts has worked all over the world, across multiple sectors for a wide range of multinational brands.
“As one of the original tribe members, I’m incredibly excited to be leading INVNT’s APAC efforts, building the Sydney office and nurturing our local team of strategic, creative, service-minded professionals to produce the most memorable live brand storytelling experiences in the world,” she said.
“We’re expecting an incredible year ahead, having already secured several key storytelling milestones for 2018, starting with Atlantis Grand Opening Event in Sanya, China, followed by TEDxSydney, where we’ll be taking the already epic annual event to a whole new level, pushing the boundaries of next generation participant experience.”
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