Brand events agency INVNT has announced it has expanded its operations to the Asia-Pacific region with a new office in Sydney.
Originally founded in New York in 2008 by Scott Cullather and Kristina McCoobery, INVNT creates and produces brand engagements for every audience segment, including employees, customers, partners, investors, the media, and consumers.
Cullather said it is the agency’s challenger approach to delivering live brand engagements that sets it apart, resulting in a rapid expansion from New York to London, Detroit, San Francisco, Washington DC, Stockholm and now Sydney.
“At our core, INVNTers are expert storytellers. We strive to share stories with target audiences that are on brand and message, yet disruptive and therefore stick and spread, whether it’s digitally or via creative campaigns, live events or brand activations,” he said.
“It is this challenger approach, our highly competitive fee structure and our killer tribe of local and international talent that allows us to develop and produce the kinds of live brand engagements that keep our growing roster of global clients returning year after year.”
The INVNT Sydney office is being led by Australian native Laura Roberts (pictured above), who was part of the agency’s founding team back in 2008.
Roberts has taken on the role of managing director to drive the agency’s growth and development throughout the APAC region. With decades of events experience, Roberts has worked all over the world, across multiple sectors for a wide range of multinational brands.
“As one of the original tribe members, I’m incredibly excited to be leading INVNT’s APAC efforts, building the Sydney office and nurturing our local team of strategic, creative, service-minded professionals to produce the most memorable live brand storytelling experiences in the world,” she said.
“We’re expecting an incredible year ahead, having already secured several key storytelling milestones for 2018, starting with Atlantis Grand Opening Event in Sanya, China, followed by TEDxSydney, where we’ll be taking the already epic annual event to a whole new level, pushing the boundaries of next generation participant experience.”
Looking to entice a more progressive audience into the Coopers family, Australia’s largest independent brewery has released a limited edition Hazy IPA. The product has launched via a national OOH and digital campaign in collaboration with Melbourne creative agency, TABOO. TABOO is behind the exciting new illustrative can design, inspired by the Australian landscape. The […]
Ben & Jerry’s has unveiled their latest limited-edition flavour: Unfudge our Future, to urge Australia’s leaders to tackle climate change by making fossil fuels history. The launch aligns with the Federal Government’s preparation of a history-making economic reboot in the upcoming October Budget, with Ben & Jerry’s joining forces with 350.org Australia and the Climate […]
BRITA Australia is today proud to reveal its latest national campaign, ‘Get Your Jugs Out’, starring Australian comedian, Celeste Barber. The quirky campaign encourages Australians to make the switch from bottled water to great tasting filtered tap water, using a BRITA filter jug at home, with the creative brought to life with Celeste’s cheeky, yet relatable sense of humour.
Twitter is saying ‘bye to the reply guys’, allowing users to control who can reply to their Tweets. ‘Reply guys’ have long been an issue on the social media app, where users (often anonymous) frequently comment on posts in an annoying, condescending or otherwise unsolicited manner. Twitter first put these users on notice in May […]
The Virtual Conference Network, an Australian-founded disruptive alternative to video conferencing, has today launched to provide risk mitigation, improved flexibility, new post-event revenue streams, and optimal cost-effectiveness to conference organisers, business leaders and peak bodies. With over 20 years of first-hand experience with the high-risk and costly ways of delivering traditional conferences, co-founders Alex Paine […]
Medallia has appointed Heather Paterson as its new ANZ country manager to drive further growth across Australia and New Zealand. With a strong sales performance and leadership background, Paterson joins Medallia as ANZ country manager following more than seven years with leading SaaS financial technology provider, Intralinks, where she was most recently director for Asia […]
Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimized. More than ever before, advertisers are searching for ways to streamline their media buying and improve […]