VoxComm, the new global voice for agencies, is launching with a manifesto to champion the value that the creative agency sector delivers to clients.
The trade body, which counts 36 national trade associations from around the globe as members, is headed by the newly-appointed President Tamara Daltroff, the Director General, EACA, Europe.
VoxComm’s board members are Marla Kaplowitz President & CEO, of US body 4A’s; Mario D’Andrea, President of Brazil’s ABAP; Paul Bainsfair, Director General of the UK’s IPA; Tony Hale, CEO of Advertising Council Australia (ACA); and Scott Knox, President and CEO of the ICA in Canada.
Tamara Daltroff, President of VoxComm, said: “We believe that agencies and the commercial creativity they deliver are turbo boosters for growth. Businesses that are looking for top-line growth neglect the creative multiplier at their peril, and agency experience of working across categories gives them a clear, objective view on the future and the big picture and can identify new business opportunities for their clients.”
ACA CEO Tony Hale said: “It’s about time that the creative agency sector had a global voice, to stand alongside the World Federation of Advertisers (WFA).
“Globally, creative agencies share many challenges, issues and opportunities. In particular, creative agencies everywhere have a common goal to foster the long-term prosperity of our industry and to elevate advertising as a profession. VoxComm’s goal to demonstrate that creative agencies and the commercial creativity they deliver remain a powerful and proven lever for growth aligns exactly with ACA’s mission to shape a new era for the Australian advertising industry and strengthen the value of our profession to the wider business community.”
VoxComm’s drive to fuel business growth, alongside its belief that there are better ways for businesses to communicate to audiences, is detailed on its new website
This outlines VoxComm’s mission to “stand for the power of commercial creativity in all its forms – across strategy, ideas, content and media – as a proven lever for growth that businesses neglect at their peril.”
The VoxComm manifesto outlines clearly the indispensability of the global agency sector in driving the understanding of creativity at the heart of the application of data and new technologies; partnerships and new models; better ways of value-based procurement and adherence to best practice standards.
Please login with linkedin to commentVoxComm
New data has revealed that Australia’s technology workforce managed to grow in 2020, despite the widespread financial downturn caused by the COVID-19 pandemic. ACS has released its annual Australia’s Digital Pulse report, prepared by Deloitte Access Economics, which looked at how the technology sector performed during the pandemic. And with 2020 seeing the continued rise of eCommerce, […]
Attorneys General of more than 40 US states have called for Mark Zuckerberg to reverse plans for a version of Instagram aimed at children. In March, Buzzfeed published an internal company post stating that the company was looking to build a version of Instagram for children under 13 – the current age minimum of the app. […]
While the 2021 Women Leading Tech awards have been and gone, at B&T we are always looking to celebrate the brilliant women leading the tech industry. Ash Ivory is Outfit’s head of product and spoke to B&T about getting women into product design, leading the next generation of tech, and the joys of motorbikes. B&T: How has […]
Two winners each from Australia and New Zealand were among those revealed by the Type Directors Club. The Types Directors Club is the world’s leading typography organization and part of The One Club for Creativity, with the companies awarded at two premiere global awards programs: TDC67 Communication Design and 24TDC Typeface Design competitions. In Australia, […]
Merlee Jayme, Global President of Dentsu McGarrybowen, is confirmed as this year’s Chair of the prestigious Cresta Awards. The much-awarded ‘Chairmom’ and Chief Creative Officer of Philippines agency Dentsu, Jayme Syfu, says she cannot wait to see what gets entered in this year’s competition. Her role includes vision-setting for the jury of 120+ leading creatives […]
Following a pitch process, The Wired Agency [Wired] has won the creative, digital and social remit for the digital education business, CoWorks. Specialising in providing digital based coaching to HSC students, CoWorks is growing its offering across New South Wales following the profound impact Covid had and continues to have, on students and how they […]
Realtime media monitoring company Streem has appointed Jack McLintock to the new role of Media Relations Manager. McLintock was previously Corporate and Government Affairs Manager at Seven West Media, and also has several years’ experience working in federal politics. Streem CEO Elgar Welch said McLintock’s strong media industry and corporate affairs experience was a key […]
In a move that strengthens its research offering, purpose-driven integrated communications agency Think HQ has brought its research function in-house and appointed Dr Pauline Ho (pictured right) to lead development of its growing research operation. Dr Pauline Ho has joined Think HQ as Strategy and Insights Manager. She is an experienced research and evaluation specialist […]