Glaucoma Australia Launches New ‘Treat Your Eyes’ Campaign For World Glaucoma Week 2021

Glaucoma Australia Launches New ‘Treat Your Eyes’ Campaign For World Glaucoma Week 2021
SHARE
THIS



Glaucoma Australia has created a new, upbeat campaign called ‘Treat Your Eyes’, which is encouraging Australians to treat their precious peepers to an eye test in support of World Glaucoma Week (7 – 13 March 2021).

Iconic Aussie rock star and glaucoma patient Kirk Pengilly (pictured) is once again fronting the campaign, aimed at generating greater awareness of the disease and mobilising Australians at risk to get their eyes tested to avoid irreversible damage or blindness.

Glaucoma is the leading cause of irreversible blindness worldwide. The disease affects 300,000 Australians, with 50% unaware that they have the disease because they haven’t had a comprehensive eye exam.

There is no cure for glaucoma and vision loss is irreversible, making early detection and treatment key to saving sight.

The Treat Yours Eyes campaign is the creative of Stokes Street Studio, and will appear as retail out-of-home advertising campaign featuring Kirk Pengilly in the ‘Treat Your Eyes’ campaign across Shopper Media Group’s digital Smartlite advertising panels in local shopping centres nationally.

This will be supported by television and radio community service announcements that will air throughout the month of March across Channel 7, Prime 7 and WIN TV who have also thrown their support behind the campaign.

CEO of Glaucoma Australia Annie Gibbins said, “three in one hundred Australians will develop glaucoma in their lifetime, yet more than a third (35%) have not undergone regular eye examinations 1, thereby increasing their risk of glaucoma remaining undiagnosed. We need this to change. We hope the Treat Your Eyes campaign can spark Australians into action and get an eye test.

“This year Australians can book an appointment through the Treat Your Eyes website page, enabling us to track the response to the campaign and set a number we can aim to beat next year,” added Gibbins.

Kirk Pengilly was touring with INXS in the late 1980s when he experienced what felt like daggers being pressed into his eyes.  It was only thanks to pioneering laser surgery at the time that his sight was saved from what was an acute angle-closure glaucoma attack.

“An eye test is quick and painless and could be the difference between losing your vision, or not. Just as you go to the dentist or doctor for a check-up, you need to put an eye exam on your things-to-do list – particularly those over 50 like me. Use this World Glaucoma Week as a cue to book and treat your eyes to a simple test,” urged Kirk.

 

Please login with linkedin to comment

Latest News

Adflow’s Regional OOH Coverage Expands By 60%
  • Media

Adflow’s Regional OOH Coverage Expands By 60%

OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion
  • Technology

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion

Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion  (US$10B). Freshworks, which was founded in India, has strong roots […]

SLIK Announces Four New Key Hires
  • Marketing
  • Media

SLIK Announces Four New Key Hires

Independent creative agency, SLIK, has made significant changes to its full service creative offering with four hires across management, creative and production.

How Retailers Can Maximise Their Results This Sales Season
  • Marketing
  • Technology

How Retailers Can Maximise Their Results This Sales Season

Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]

Agent99 Adds The Distilled Spirits Council Of The U.S &  Helen Tarrant To Portfolio
  • Marketing

Agent99 Adds The Distilled Spirits Council Of The U.S & Helen Tarrant To Portfolio

Awindependent PR Agency Agent99 has added The Distilled Spirits Council of the US (DISCUS) to its client roster, alongside thought leader and commercial property specialist, Helen Tarrant. DISCUS is a national trade association representing U.S. producers, marketers, and exporters of distilled spirits. The account was won following a competitive pitch earlier this year. DISCUS has […]

Melbourne Creatives Release “Locktown” T-shirts To Raise Funds For Beyond Blue
  • Campaigns
  • Media

Melbourne Creatives Release “Locktown” T-shirts To Raise Funds For Beyond Blue

Melbourne-based independent creative agency, By All Means, has today released limited edition ‘Locktown’ t-shirts to create a positive, artistic commemoration of their city, while shining a spotlight on the significant impact of lockdown on the mental health of Victorians. After 235 days under strict stay-at-home orders, Melbourne today claims the unenviable crown from Buenos Aires […]

Influencer Marketing Agency Komodo Announces New TikTok Offering
  • Marketing

Influencer Marketing Agency Komodo Announces New TikTok Offering

Global marketing agency, Komodo, has announced it will be launching a dedicated TikTok arm to the business in Australia, following a series of key industry hires and new creators signed to their roster. The agency, who partners brands with social influencers across the globe, aims to bring a new dimension to influencer marketing by assisting brands […]

How Retail Can Help Consumers Ride The Emotional Rollercoaster Of COVID-19
  • Opinion

How Retail Can Help Consumers Ride The Emotional Rollercoaster Of COVID-19

According to Fifth Dimension CEO Lyndall Spooner, whether you like roller coasters or not, we have all been riding ‘Dashed Hopes’ the COVID-19 emotional roller coaster for over 18 months and many of us have turned to online retail therapy to cope.   Spooner uses the analogy of an emotional roller coaster to depict consumers’ […]

Havas Village Australia Launches “Be Together” To Reunite Staff With Loved Ones When Borders Open
  • Media

Havas Village Australia Launches “Be Together” To Reunite Staff With Loved Ones When Borders Open

Underscoring its ongoing commitment to team care and wellbeing, during and beyond the pandemic, Havas Village Australia has introduced be together – a reconnection initiative to enable staff to reconnect with loved ones for longer when domestic and international borders reopen. The initiative, which reflects the Havas core value ‘Better Together’, gives staff from Host/Havas, […]

by B&T Magazine

B&T Magazine
ANZ Brands Top Pattern’s Best Practice Ranking Of Brands On Amazon.com.au
  • Media

ANZ Brands Top Pattern’s Best Practice Ranking Of Brands On Amazon.com.au

Global ecommerce and marketplace specialist Pattern has ranked a group of 50 brands selling on Amazon.com.au based on a set of best practice criteria it has developed. Pet brand Zenify topped the ranking in Pattern’s Amazon Australia Benchmarking Report, scoring 82 per cent of the possible marks against a set of criteria designed to measure […]

Fifth Dimension Expands Executive Leadership Team
  • Marketing

Fifth Dimension Expands Executive Leadership Team

Fifth Dimension Consulting has announced the expansion of its executive leadership team in response to the organisation’s significant growth over the last 18 months. Lyndall Spooner has moved from the position of managing director to the role of chief executive officer (CEO).  As CEO, she will lead Fifth Dimensions’ innovation arm, as well as the […]