Loyalty programs don’t have to be complicated, points-based schemes says Telstra’s Nick Adams, director of CRM, digital and loyalty.
Recognising the loyalty of Telstra’s customers by saying Thanks and connecting them to the passion points in their life can be more impactful than a traditional points program.
“Our customers told us they wanted to have their loyalty recognised, rather than a complicated points system. We listened to them and now have a program where you are rewarded simply for being a customer,” said Adams.
The Telstra Thanks program gives customers access to $11 movie tickets, discounts to sporting events, and pre-sale access to tickets to some of the world’s biggest musical acts such as Katy Perry and Michael Bublé.
The program also includes ‘money can’t buy experiences’ such as opportunities for walk-on roles in movies, meet and greets with music stars, and the chance to walk the red carpet with Hollywood movie celebrities at their Australian movie premieres.