Giving thanks: Connecting with Telstra’s Loyalty Program

Thank You Button on Modern Computer Keyboard with Word Partners on It.

Loyalty programs don’t have to be complicated, points-based schemes says Telstra’s Nick Adams, director of CRM, digital and loyalty.

Recognising the loyalty of Telstra’s customers by saying Thanks and connecting them to the passion points in their life can be more impactful than a traditional points program.

“Our customers told us they wanted to have their loyalty recognised, rather than a complicated points system. We listened to them and now have a program where you are rewarded simply for being a customer,” said Adams.

Nick Adams

Nick Adams

The Telstra Thanks program gives customers access to $11 movie tickets, discounts to sporting events, and pre-sale access to tickets to some of the world’s biggest musical acts such as Katy Perry and Michael Bublé.

The program also includes ‘money can’t buy experiences’ such as opportunities for walk-on roles in movies, meet and greets with music stars, and the chance to walk the red carpet with Hollywood movie celebrities at their Australian movie premieres.

Nick Adams is one of Australia’s most awarded marketers. In 2011, 2012 and 2013 he was recognised as a global marketing leader by Internationalist Magazine for his work in marketing innovation; in 2009 he was named ADMA’s Australian Direct Marketer of the Year,  and in 2004 was described as ‘one of the four young industry stars to watch’ in Marketing Magazine’s 20th anniversary edition.  He will talk about the rising success of the telco’s one-year-old Thanks loyalty program at the next ADMA Victoria Branch Guru Breakfast in Melbourne.




Please login with linkedin to comment

Bob Garfield Google Pigeon

Latest News

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team
  • Marketing

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team

Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image:  (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]

Leos Appoints Clare Pickens As CEO
  • Advertising

Leos Appoints Clare Pickens As CEO

Reports of Pickens demanding new corner office with wingback chair greatly exaggerated, says Publicis PR team.

Russel Howcroft & Freddie Young Headline AdMission Podcast
  • Advertising

Russel Howcroft & Freddie Young Headline AdMission Podcast

Iconic Australian ad guru Russel Howcroft and industry up-and-comer Freddie Young from Good One Creative have today launched their experimental, no spin advertising podcast, AdMission, in partnership with 9Podcasts. AdMission tells the uncensored stories behind the world’s most talked about brands, ideas, campaigns, advertising news and industry screw ups, as well as offering sharp insight […]

CPR First Aid Study: Weight Loss & Healthy Eating Among Most Googled Personal Goals
  • Marketing

CPR First Aid Study: Weight Loss & Healthy Eating Among Most Googled Personal Goals

According to a new study from CPR First Aid has revealed that Aussies’ most Googled personal goal in the summer is losing weight, new research has found. Their next most researched summer objective is healthy eating, followed by drinking more water. This time of the year, Aussies want to stop snoring and quit smoking more […]

Twilio: Customer Data Platforms Are “Critical Foundation” For AI-Driven Customer Insights
  • Technology

Twilio: Customer Data Platforms Are “Critical Foundation” For AI-Driven Customer Insights

Businesses are integrating customer data platforms with AI and analytics to personalise customer experiences and drive business success, according to a new report from Twilio Segment. Lead image: Kathryn Murphy, SVP of product and design, Twilio. The fifth annual Customer Data Platform Report, which reflects the findings of anonymised usage data from Twilio Segment’s more […]

Word of Mouth Digital Welcomes Six New Brands To Its Growing Portfolio
  • Marketing

Word of Mouth Digital Welcomes Six New Brands To Its Growing Portfolio

Word of Mouth Digital, a Sydney-based full-service digital marketing agency, has announced the addition of six diverse brands to its expanding client portfolio. Lead image: Alex and Tash Williams These new partnerships span various sectors, including pet care, cognitive health, home construction, wellness, and retail, showcasing the agency’s commitment to fostering growth through strategic collaboration […]