APN Outdoor has announced it has partnered with men’s shaving brand Gillette to bring live sports content to daily commuters across key rail stations in Sydney and Melbourne through its digital outdoor platform, XtrackTV.
The partnership sees Gillette’s newest product, Gillette Proshield, top and tailing the sports updates on XtrackTV.
In addition, Gillette has utilised static Cross Track Posters to engage commuters and further drive brand awareness to educate the audience about the intricacies of its new product.
Richard Herring, CEO at APN Outdoor, said: “The ability to provide an advertising platform aligned with high-quality content in a captive environment is something XtrackTV really does better than anything else.
“In the coming months, the content opportunities in this space are set for further transformation, and as technology continues to improve and our footprint grows, the opportunities are truly exciting.”
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