Pinterest is making festive shopping easier than ever. Whether someone is searching for a gift for a best friend, a hard-to-please spouse, or even themselves, Pinterest has it covered. With over 1,000 unique gift guides, the platform has become the go-to destination for finding the perfect present.
This season, Pinterest is launching new product features to streamline gift discovery. Users can now create personalised shoppable wishlists and gather gift ideas in one place—just in time for the holidays.
With the new “quick save” feature, users can save Pins from gift guides with a single tap. Saved Pins are automatically compiled into a personalised, shoppable wishlist, allowing users to revisit and shop all their saved gift ideas in one place.
Additionally, the new “festive finds” tab expands Pinterest’s shopping capabilities by offering a personalised feed of holiday gift ideas based on each user’s unique searches and saves. This experimental feature is rolling out over the next few weeks.
Pinterest’s extensive gift guides, curated by celebrities and brands, span 27 categories, from fashion and beauty to travel and gaming. These guides highlight exclusive deals and hidden gems from brands like Beginning Boutique, Maison Balzac, and Lucy Folk. Pinterest has also collaborated with popular publishers such as BeautyCrew, Elle Australia, Marie Claire, Punkee, and Man of Many for their top holiday picks.
Pinterest aims to make holiday shopping stress-free and inspiring, eliminating the need for last-minute trips to the mall or endless browsing. With its new features and curated gift guides, Pinterest is here to help users break the uninspired gift-giving cycle this festive season.
