Mango Communications has been appointed as Australian PR agency of record for ghd, the global leader in professional hair-styling tools, following a competitive pitch.
The agency is now responsible for supporting the ghd brand and products across PR, partnerships, influencer activity and events.
ghd Australia Head of Marketing, Karen Cox said: “We are very pleased to announce our partnership with Mango Communications. The team is renowned for smart, creative thinking, strong client partnerships and award-winning work. We’re looking forward to strengthening and amplifying our brand across Australia and New Zealand together.”
Mango New Zealand has been ghd’s PR agency in that market for the past six years. The appointment now sees Mango working with ghd trans-Tasman.
Mango Sydney Managing Director, Tabitha Fairbairn said: “ghd truly sets the standard when it comes to haircare innovation and is an essential tool for millions of consumers and professionals worldwide.
“It’s a brilliant outcome when a new partnership is founded both on chemistry and a shared vision of what earned communications can achieve. Mango’s trans-Tasman consultants are some of the best in the business. We will deliver great things for ghd in Australia and New Zealand.”
