Mango Communications has been appointed as Australian PR agency of record for ghd, the global leader in professional hair-styling tools, following a competitive pitch.
The agency is now responsible for supporting the ghd brand and products across PR, partnerships, influencer activity and events.
ghd Australia Head of Marketing, Karen Cox said: “We are very pleased to announce our partnership with Mango Communications. The team is renowned for smart, creative thinking, strong client partnerships and award-winning work. We’re looking forward to strengthening and amplifying our brand across Australia and New Zealand together.”
Mango New Zealand has been ghd’s PR agency in that market for the past six years. The appointment now sees Mango working with ghd trans-Tasman.
Mango Sydney Managing Director, Tabitha Fairbairn said: “ghd truly sets the standard when it comes to haircare innovation and is an essential tool for millions of consumers and professionals worldwide.
“It’s a brilliant outcome when a new partnership is founded both on chemistry and a shared vision of what earned communications can achieve. Mango’s trans-Tasman consultants are some of the best in the business. We will deliver great things for ghd in Australia and New Zealand.”
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]