Get Yoga-ing On The Wharf On Tuesday Mornings With Atomic 212

Get Yoga-ing On The Wharf On Tuesday Mornings With Atomic 212

Atomic 212o is launching a new initiative, ‘Yoga on the Wharf’, in order to get the industry stretching, bending and sun saluting before they kick off their busy days at work. The program is free and open to all members of the broader industry, regardless of their employer.

Every Tuesday morning at 7.30am, the company will be providing Atomic employees, as well as fellow Sydney agencies, marketers and media people, with a free yoga class from the glorious wharf of their Walsh Bay office. The motto of the program is “Putting people first in advertising”.

The agency has invited staff and management from the entire marcomms industry, across brands, agencies and media owners, to take part in the initiative. Anyone who wants to participate can drop by or register here.

CEO Jason Dooris believes it is important to nurture a balanced work life for his staff, and is an advocate for breaking down the competitive nature between agencies to create a more congenial industry.

“This is all about nurturing talent in the industry, and putting people first in advertising. Agencies are very competitive in general, but once in a while it is great to come together as an industry in a non-competitive environment, so we can focus on the very thing that makes this industry tick: the people,” Dooris said.

The 38-hour work week is increasingly a thing of the past, and it is important to foster a healthy work environment, and a strong work-life balance. In fact, recent research has indicated that the vast majority of full time workers in Australia are putting in considerably more hours than the traditional 38-hour week. And if you’re in our industry, this stat probably doesn’t surprise you.

The new ‘Yoga on the Wharf’ initiative encourages a balanced life in and out of the workplace to increase productivity and staff happiness. Yoga relieves stress and increases mental and physical energy – a perfect way to start off a long work day.

Dooris added, “Big companies are focusing less and less on the health of their employees. People are working longer hours, and the work life balance has fallen out of whack. We want to give something back on behalf of the entire industry, whether you are working with us today or not.”

The Atomic 212° is located at:

Level 2, Pier 8/9, Walsh Bay

Sydney, 2000

Australia

 




Please login with linkedin to comment

Troll work/life balance yoga on the wharf

Latest News

It’s Friday Quiz Time Again!
  • Media

It’s Friday Quiz Time Again!

Take B&T's trivia quiz for your chance to win a $100 booze voucher and possible cirrhosis of a major internal organ.

by B&T Magazine

B&T Magazine
Big data technology and data science illustration. Data flow concept. Querying, analysing, visualizing complex information. Neural network for artificial intelligence. Data mining. Business analytics.
  • Marketing

SenateSHJ Launches New Trans-Tasman Practices

SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile
  • Media

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile

Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7
  • Advertising

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7

B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]

by B&T Magazine

B&T Magazine
Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma
  • Opinion

Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma

The science is not in question – smarter people than I, with far more data, have codified it. The logic is not up for grabs…it makes sense that creating mental shortcuts to your brand keeps you at the top of your mind. Lead image: Kate Smither – Owner, The Tall Planner I wouldn’t even take […]

Opinion

by B&T Magazine

B&T Magazine
African woman using a cellphone in an office alone
  • Marketing

Ortto & Tall Bob Partner To Deliver Better SMS & MMS For Australian & NZ Businesses

Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]

Slew Of New Hires At Snap Inc.
  • Media

Slew Of New Hires At Snap Inc.

Snap Inc. has announced a number of new recruits. B&T unaware if it positively impacted SEEK's share price.

Reddit Gets Playful Brand Refresh
  • Technology

Reddit Gets Playful Brand Refresh

This will be of interest to any Reddit fans, graphic designers or lovers of an orange so bright it burns the retinas.

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market
  • Advertising

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market

Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label
  • Marketing

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label

Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]