American fast food chain Arby’s has just made 2020 a little less horrendous unveiling a very comfy looking pillow for your head that comes in the shape of a roast turkey. And, even better, apparently it’s not even a joke!
The Deep Fried Turkey Pillow is designed to to slip over your head to help you have “the best turkey sleep of your life”, according to Arby’s.
Want one? Well, they’re selling for $US59.95 (A$82.40) via the website arbysdeepfriedturkeypillow.com.
Apparently, the promo is all to do with Arby’s new range of turkey wraps and sandwiches that coincides with Thanksgiving in the US on the 26th of November.
Commenting on the unique headwear, Joanne Torres, creative director at Fallon, the agency behind the stunt, said: “Everyone knows after an epic turkey meal, it’s epic turkey nap time. It only made sense to help Arby’s customers take incredible post-turkey naps whenever and wherever.”
To coincide with its launch, Arby’s also released this appropriately cheesy ad, too:
Arby’s CMO Patrick Schwing added: “Our Deep Fried Turkey sandwiches are one of our guests’ returning favorites, and we wanted to take a different approach to this limited-time offering.
“This holiday season, leave the deep frying to us—the meat experts. And once you’ve enjoyed one of our deep-fried turkey sandwiches or the wrap, you can rest with the Deep Fried Turkey Pillow Hat. It’s the complete holiday experience,” Scwhing said.
Not that Arby’s is the first fast food company to play in the poultry-come-comfort market.
Back in September, McDonald’s in the US unveiled a three-foot long snuggle pillow in the shape of one of its famed greasy chicken nuggets. Check out B&T’s original reporting here.
Please login with linkedin to commentArbys
Swinburne University of Technology has launched a series of Bootcamp Graduate Certificate courses, developed in partnership with FourthRev. The courses, an Australian-first, will upskill career changers and provide students the capabilities required to thrive in the digital economy. They are available on-campus and through its online arm, Swinburne Online. Alongside completing projects which will emulate […]
PayPal has partnered with Welcome to Country, Australia’s first Indigenous-led not-for-profit marketplace, which showcases businesses that support Aboriginal and Torres Strait Islander communities. Welcome to Country launched in 2019, providing an online platform for Indigenous experience providers across tours, day treks, scenic flights, bush food, festivals, art and cultural experiences. When the pandemic hit, the […]
Former liberal politician and female icon Julie Bishop has further cemented her celebrity status by scoring her very own Barbie doll. According to The Sydney Morning Herald, Barbie creators Mattel, created the Barbie doll in Bishop’s likeness to honour her achievements. Unfortunately, the Julie Bishop Barbie won’t be for sale. Instead, the one-off doll was […]
Full-service digital marketing agency Whitehat Agency has launched its new website and branding, with the end-to-end project delivered by its own team of experienced in-house website designers, developers and UX specialists. After a challenging 2020, Whitehat Agency has experienced a very positive 2021 to date, onboarding nine new clients including The Dog Mum, Handpicked Wines, Compost […]
Award-winning house and land provider, Thrive Homes has launched a new brand campaign to encourage homebuyers worried about the complicated process of building a new home to say 'no' to stress and 'yes' to an efficient, more affordable new home without compromising quality by making 'The Clever Choice' and choosing Thrive.
Fast-growing fintech startup DiviPay has announced the appointment of one of Australia’s most influential and reputable public figures in the accounting world, Trent McLaren, as its head of accounting. The move will enable Divipay to expand its reach into the accounting industry, with the aim of growing its business customer base. DiviPay, Australia’s first virtual […]
Independent agency Adhesive has been appointed the public relations agency of record in Australia for the Domain Group, a leading property technology and services marketplace. The appointment will see Adhesive support PR & communications and campaign media activity for Domain, across consumer, corporate and B2B market remits. Adhesive will work closely with Domain’s in-house communications, […]
Sean Szeps is a gay father and a proud member of the LGBTQIA+ community who believes he does not know enough about those within his community that have different gender and sexual identities to his own. Feeling compelled to explore the unique experiences of every member of the community, Szeps’ new podcast, Come Out Wherever […]