The German Women’s World Cup team’s new ad has been praised for its strong message of female empowerment.
With the impending 2019 FIFA Women’s World Cup, Germany’s female team has everyone talking about its ad that slams the ridiculous sexism the athletes face on a regular basis.
The ad, produced by sponsor Commerzbank, features the team’s players and their manager revealing just some of the inequalities they deal with, such playing for a nation who doesn’t know their names, or their incredible World Cup record (just FYI – they have won eight times).
'We may not have balls, but we know how to use them' ⚽
— Germany (@DFB_Team_EN) May 20, 2019
Calling out the sexist remarks the team has to deal with, such as “women are just there to have babies”, the ad has been praised for shining a light on gender inequalities in professional sport.
The tagline of the video is: “We may not have balls, but we know how to use them.”
The campaign has struck a chord with people around the world, with many taking to Twitter to air their praise.
Equality in sport is a must & high time our fans start treating womens football as Football.
Owners & investors – same hardwork goes into becoming a footballer whether Male or female. #EqualPlayingField #EqualityForAll #WomensFootball https://t.co/dpO9MKQcQT
— raunak desai (@raunaklfc) May 20, 2019
I see a lot of discussion around #diversity and #inclusion and #empoweringwomen. In light of that discussion I had to share the below clip by the German women’s national football team ahead of the World Cup. Way to go! @DFB_Frauen https://t.co/3vaxP7QRT5
— Charlotte Poigné (@charlottepoigne) May 21, 2019
Love this clip. So powerful. We need more decision-makers in women’s sport who understand the world according to women.
“For our 1st title they gave us a tea set.”
When I quit as Scottish National Coach after 10 years, I was given a whisky decanter. I didn’t even drink. 🤷♀️ https://t.co/3Ke5z4Tv1v
— judy murray (@JudyMurray) May 20, 2019