A German confection company has apologised after it depicted Meghan Markle on her wedding day as one of its chocolate cakes.
The company, Super Dickmann, used a Facebook post to portray the now Duchess of Sussex as a chocolate-coated marshmallow or, in German, a Schokokuss.
Markle’s mother, of course, is black and Super Dickmann’s blunder was soon taken to task on social media.
One Twitter user said: “I don’t know if I should laugh or cry,” and another said: “The prize for the dumbest royal wedding post goes to Super Dickmann.”
The headline reads “A foam in white”, referring to the Schokokuss’s creamy centre, which in German rhymes with the phrase “a dream in white”.
The caption read: “What are you looking at? Wouldn’t you also want to be Meghan today?”
A Super Dickmann spokesperson apologised for the ill-thought-out marketing stunt, saying the post had been removed and it was “stupid and embarrassing”.
In an apology posted on Facebook, it wrote: “The world of Super Dickmann’s is varied and diverse and far removed from racist ideas.”
The Avid Collective MD reveals his life pre-adland. As exciting as it is, it's not international playboy spy & Lothario.
SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]