George, matt and Gary could be replaced by Nigella Lawson, Maggie Beer and Curtis Stone, if Masterchef’s producers are looking at social media.
Digital marketing firm SEMrush analysed search volumes associated with Masterchef over the past three days and came out with some interesting findings.
When tracking the mentions of rumoured replacement judges, British culinary personality Lawson was at the very top of the list, ranking ahead of jobless judges Matt Preston and Gary Mehigan.
Next on the list of potential replacements were Maggie Beer, Curtis Stone and Masterchef alumni Poh Ling Yeow.
Also heavily mentioned were Kylie Kwong, Shannon Bennett and Justine Schofield.
SEMrush’s research demonstrates how controversy can bolster up publicity.
Total online searches for ‘Masterchef’ more than tripled on Tuesday, after Network 10 announced the trio would not be returning in 2020, due to contract negotiations breaking down.
It has since been reported the three judges are looking to take their talents to rival networks Netflix or Amazon.
But even with all the talent-related drama that has unfolded since Tuesday, the data shows the public is not forgetting George Calombaris’s recent underpayment scandal, which saw his restaurant chain shortchange staff to the tune of almost $8 million.
The top keyword used on all Tweets relating to the show over the past 48 hours was simply ‘George’, followed by ‘Calombaris’.
Also on the list was ‘Tourism’, which SEMrush highlighted was most likely regarding the WA Tourism campaign George was involved in and subsequently axed from.