Geo-Targeted Amcal Campaign Zeros In On Tired Aussies

Geo-Targeted Amcal Campaign Zeros In On Tired Aussies
SHARE
THIS



As people head back outdoors and start to return to their daily routines, Amcal Pharmacy’s latest campaign harnesses the dynamic capabilities of digital billboards to reach and assist tired Australians in helping to educate on the potential signs and symptoms of undiagnosed sleep apnoea.

With 80 per cent of sleep apnoea sufferers not realising they have the condition, Amcal is utilising real time traffic data via Google Maps, to provide passing commuters with the live estimated travel time to the nearest Amcal Pharmacy. Once there, consumers can get the right advice and products to help them sleep better after prolonged periods of travel or after a busy work day, and ultimately, improve their overall wellbeing with the help of a qualified pharmacist.

Embracing the ability to impact with messaging that is relatable and engaging, Amcal has also implemented time sensitive creative, targeting consumers on their daily commute to see how they are feeling. Running messages such as “are you still tired?” during the morning peak, “feeling drained?” during the drive home and “all you need is sleep” throughout the night.

Kurt O’Brien, Head of Amcal, said that Digital Out-of-Home’s (DOOH) creative flexibility continues to allow Amcal to engage the right audiences with the right messaging at scale.

“As Australians return to their daily routines, naturally sleep is going to need to be readjusted. Our goal with this campaign was therefore to highlight the symptoms of sleep apnoea to Australians at the right times, as we all start to re-emerge from lockdown restrictions and begin getting back into the swing of our weekly routines.”

Mr O’Brien added, “We know from previous campaigns that utilising the high impact locations of DOOH to reach big audiences, along with messages that can dynamically change to be more unique and in the moment, ultimately helps to drive better outcomes.

“As Australia’s largest sleep apnoea pharmacy network, we wanted to help educate the public during moments where they might be experiencing some symptoms of sleep apnoea and then help them safely search for more information or locate their nearest Amcal, where our expert team can assist them to optimise their sleep,” concluded Mr O’Brien

QMS Chief Marketing Officer Sara Lappage commended Amcal’s continued efforts to expand and explore the creative possibilities of DOOH.

“The capabilities of DOOH are increasingly being utilised by clients, however Amcal’s continued focus and effort to ensure they maximise the ability to deliver informative and relevant messages to mass audiences demonstrates that targeted messaging on high impact locations delivers results.

“As a business, we live and breathe digital, so to see a brand like Amcal return and expand their creative to include time of day messaging and live traffic feeds excites us and helps push the DOOH industry forward with creative possibilities that provide proof to the message.“

The Amcal Sleep campaign is running exclusively across QMS’ premium digital billboard and IMPULSE network.

 

Please login with linkedin to comment

amcal pharmacy

Latest News

Ogilvy Australia CEO David Fox To Head Middle East & North Africa Office
  • Marketing

Ogilvy Australia CEO David Fox To Head Middle East & North Africa Office

Ogilvy has announced David Fox will be promoted to the role of CEO for the Middle East and North Africa (MENA) region, effective March 1, 2021. Based in Dubai the new role encompasses responsibility for nine countries and 10 offices across the region.  The move to a new regional position follows six and a half […]

Vic Gov Chooses QMS For Its Holidaymaker Fire Warnings
  • Media

Vic Gov Chooses QMS For Its Holidaymaker Fire Warnings

Holiday goers leaving Melbourne are being reminded to check Fire Danger Ratings (FDRs) to ensure they are fire safe and ready as they head out of the city and into regional Victoria. As part of the annual Victorian Fire Season campaign, the Victorian Government’s (Vic Gov) latest outdoor campaign harnesses the dynamic capability of digital […]

Top view photo of podcast concept - lightbox with letters podcast on it, headphones and professional microphone on the table
  • Marketing
  • Media

Marketers, Digital Experts, Podcasters & Bloggers Among 2021’s “Jobs On The Rise”

LinkedIn has unveiled its annual Jobs On The Rise report and – despite the usual suspects – it’s good news for those workers who possess digital skills and can work remotely. You can read the report in full here. As you’d expect, the report was headed by the always in-demand occupations such as health care […]

Photo series of a japanese podcaster making video podcast from his home studio.
  • Technology

Have We Entered Peak Podcasting? 2021 Predictions

Henrik Isaksson is the regional managing director at Acast AU & NZ. In this opinion piece, he gives his top prediction on what 2021 will bring for the podcasting world. Despite a volatile media environment in 2020, podcasting has continued to grow from strength to strength. We have seen record listen numbers month-on-month and advertising […]

Opinion

by B&T Magazine

B&T Magazine
Lenovo Turns Aussie Tech Review Into A Death Metal Song
  • Campaigns
  • Technology

Lenovo Turns Aussie Tech Review Into A Death Metal Song

Lenovo has released a new campaign that applies a surprising creative twist to reviews of its products, combining them to form death metal songs. Yes, you read that correctly. The works come from Omnicom-owned Swedish agency Ehrenstrale, in a bid to target gamers, which Ad Age reports are an important audience for the brand, and […]

by B&T Magazine

B&T Magazine
Major US Networks ‘Boycott’ Trump Farewell Address
  • Media

Major US Networks ‘Boycott’ Trump Farewell Address

Outgoing and twice impeached President Donald Trump released a pre-recorded farewell as he departed Washington. But many of the US’ major networks didn’t show it. Trump was banned from Facebook and Twitter in the wake of his supporters’ attack on the US Capitol on 6 January. His personal account on YouTube has also been suspended […]

by B&T Magazine

B&T Magazine
Stock close up image showing a “subscribe” button on a website with hand shaped cursor
  • Media

Facebook Journalism Program Helps News Publishers Find New Subscribers

New data from Facebook shows that an initiative aimed at supporting local news publishers is showing early signs of success. Australian and New Zealand publishers participating in the Facebook Journalism Project’s Reader Revenue Accelerator in 2019 and through 2020 secured more than 24,000 new paying subscribers and more than 160,000 new loyal readers (whether through […]

Kate Langbroek Returns To Melbourne’s Chapel Street For ‘Support Local’ Campaign
  • Campaigns

Kate Langbroek Returns To Melbourne’s Chapel Street For ‘Support Local’ Campaign

Radio personality and comedian Kate Langbroek has returned from Italy to rediscover Melbourne’s iconic Chapel Street Precinct, which has seen a post-lockdown renaissance of business over summer. Langbroek has stitched the words ‘Support Local’ on her sleeve, making visits to many Chapel Street Precinct businesses with a film crew capturing each of the business owners […]

Kogan Pays $310K For Breaching Spam Laws
  • Marketing

Kogan Pays $310K For Breaching Spam Laws

Here's a stern lesson for any email spammers out there. Let's just hope those Nigerian billionaires are reading today.

by B&T Magazine

B&T Magazine
Koala Conquers COVID Hurdle For New Commercial With 12K Video Shots
  • Campaigns
  • Technology

Koala Conquers COVID Hurdle For New Commercial With 12K Video Shots

Paying homage to the Vincent Desiderio painting ‘Sleep’ and Kanye West’s ‘Famous’ music video, Koala Furniture’s new commercial shows a range of people all comfortably sleeping on their Koala Mattresses. Like the ‘Famous’ music video, the commercial for Koala’s new mattress begins with a close up of a single sleeping person and then slowly pulls […]

The US Capitol Building at dusk.
  • Technology

Tinder, Bumble Banning US Capitol Rioters

Dating apps have banned the US Capitol rioters. However, that's not to say there's not plenty of loons & psychos left.

by B&T Magazine

B&T Magazine
PEDESTRIAN.TV Moves Self-Care Festival Online For 2021
  • Media

PEDESTRIAN.TV Moves Self-Care Festival Online For 2021

Pedestrian Group has announced it will be taking the third iteration of its national self-care festival Selfish online in 2021. Selfish Sessions, running virtually from February 24 – 26, will reflect on what self-worth means to young Aussies, focusing on long-term strategies to improve their intellectual, emotional and creative wellbeing off the back of a […]

A-League Clubs Partner With Epic Games In New Fortnite Campaign
  • Media

A-League Clubs Partner With Epic Games In New Fortnite Campaign

This week, three A-League clubs will partner with Epic Games to celebrate global football in Fortnite, alongside more than 20 other top clubs from around the world. Starting on Sunday, players can choose from 10 different variants of new “Kickoff Set” outfits to represent their favorite club in-game. Each outfit can be swapped to any […]