Gennie Siegel Wins Top Dog in Miami Ad School’s Strategic Planning Bootcamp

Gennie Siegel Wins Top Dog in Miami Ad School’s Strategic Planning Bootcamp
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



Miami Ad School Sydney today announced that Gennie Siegel won the Top Dog award for her outstanding performance in the school’s spring Strategic Planning boot camp.

Siegel, who is currently working remotely as a brand strategist for film and TV streaming platform Hieronyvision, in Los Angeles said the bootcamp had provided a “unique” and “valuable” inside look into the creative agency world.

“Being taught by the best in the game created opportunities to get insight from those who are leading and transforming the industry,” Siegel said.

“They pushed us to think differently about the world and what’s going on around us, allowing for the smallest ideas to grow into amazing learning experiences.

“Each class was collaborative and thought provoking, and my fellow students inspired and challenged each other to create the best work we could. I feel so fortunate that this is only the beginning of our Planning careers together.”

Jenny Mak, group creative director, Ogilvy, and Heather Sheen, planning partner, DDB who together taught the weekly Pitch class added: “In a year full of uncertainty, there’s one thing we know for sure—the future of the industry looks bright after spending the last few months with this semester’s Miami Idea School students.

“Taking part in an intensive course like Miami Idea School is always demanding, and this year was no exception with the additional anxiety caused by COVID-19.

“We were so impressed by the enthusiasm displayed by all of the students throughout the course and everybody showed incredible improvement week to week. The calibre of students was outstanding, so Gennie Siegel should be very proud of herself for taking out this year’s title of ‘Top Dog’.”

The boot camp concludes this week with students presenting their portfolio to decision makers of Sydney’s leading advertising agencies.

Miami Ad School’s 12-week boot camps are designed to train its participants in strategy as well as creative skills to meet the industry’ increasing demand for hybrid roles.

The classes are taught by senior strategists and creatives from Sydney’s leading agencies. The Strategic Planning boot camp’s instructors include:

Jenny Mak, group creative director, Ogilvy

Heather Sheen, planning partner, DDB

Matt Springate, chief strategy officer, TBWA

Dave di Veroli, chief strategy officer, Akcelo

Karen Ferry, freelance creative director

Charlotte Marshall, senior planner, The Monkeys

Ryan O’Connell, head of strategy, Ogilvy

Dom Hickey, head of planning, DDB

Tristan Burrell, new media specialist

Will Allen, social media specialist

Alexandra Nel, senior connection strategist, Leo Burnett

Tim Rasbash, managing partner and co-maker, One Green Bean

Dom McCarthy, director, Fiftyfive5

Stuart Malcolm, senior consultant, strategy and insight, Fiftyfive5

Adam Shutler, experience design consultant

Julia Vargiu, founder and director, New Business Methodologies

Kathryn Williams, owner, Kathryn’s Mint

Darren Woolley, founder and global CEO, Trinity P3

The next round of boot camps starts on 22 March 2021. Tuition is S5,940 each.

For more information, contact helga@miamiadschool.com or go to https://miamiadschool.com/advertising-school/sydney/

Please login with linkedin to comment

Gennie Siegel miami ad school sydney

Latest News

Ogilvy Australia CEO David Fox To Head Middle East & North Africa Office
  • Marketing

Ogilvy Australia CEO David Fox To Head Middle East & North Africa Office

Ogilvy has announced David Fox will be promoted to the role of CEO for the Middle East and North Africa (MENA) region, effective March 1, 2021. Based in Dubai the new role encompasses responsibility for nine countries and 10 offices across the region.  The move to a new regional position follows six and a half […]

Vic Gov Chooses QMS For Its Holidaymaker Fire Warnings
  • Media

Vic Gov Chooses QMS For Its Holidaymaker Fire Warnings

Holiday goers leaving Melbourne are being reminded to check Fire Danger Ratings (FDRs) to ensure they are fire safe and ready as they head out of the city and into regional Victoria. As part of the annual Victorian Fire Season campaign, the Victorian Government’s (Vic Gov) latest outdoor campaign harnesses the dynamic capability of digital […]

Top view photo of podcast concept - lightbox with letters podcast on it, headphones and professional microphone on the table
  • Marketing
  • Media

Marketers, Digital Experts, Podcasters & Bloggers Among 2021’s “Jobs On The Rise”

LinkedIn has unveiled its annual Jobs On The Rise report and – despite the usual suspects – it’s good news for those workers who possess digital skills and can work remotely. You can read the report in full here. As you’d expect, the report was headed by the always in-demand occupations such as health care […]

Photo series of a japanese podcaster making video podcast from his home studio.
  • Technology

Have We Entered Peak Podcasting? 2021 Predictions

Henrik Isaksson is the regional managing director at Acast AU & NZ. In this opinion piece, he gives his top prediction on what 2021 will bring for the podcasting world. Despite a volatile media environment in 2020, podcasting has continued to grow from strength to strength. We have seen record listen numbers month-on-month and advertising […]

Opinion

by B&T Magazine

B&T Magazine
Lenovo Turns Aussie Tech Review Into A Death Metal Song
  • Campaigns
  • Technology

Lenovo Turns Aussie Tech Review Into A Death Metal Song

Lenovo has released a new campaign that applies a surprising creative twist to reviews of its products, combining them to form death metal songs. Yes, you read that correctly. The works come from Omnicom-owned Swedish agency Ehrenstrale, in a bid to target gamers, which Ad Age reports are an important audience for the brand, and […]

by B&T Magazine

B&T Magazine
Major US Networks ‘Boycott’ Trump Farewell Address
  • Media

Major US Networks ‘Boycott’ Trump Farewell Address

Outgoing and twice impeached President Donald Trump released a pre-recorded farewell as he departed Washington. But many of the US’ major networks didn’t show it. Trump was banned from Facebook and Twitter in the wake of his supporters’ attack on the US Capitol on 6 January. His personal account on YouTube has also been suspended […]

by B&T Magazine

B&T Magazine
Stock close up image showing a “subscribe” button on a website with hand shaped cursor
  • Media

Facebook Journalism Program Helps News Publishers Find New Subscribers

New data from Facebook shows that an initiative aimed at supporting local news publishers is showing early signs of success. Australian and New Zealand publishers participating in the Facebook Journalism Project’s Reader Revenue Accelerator in 2019 and through 2020 secured more than 24,000 new paying subscribers and more than 160,000 new loyal readers (whether through […]

Kate Langbroek Returns To Melbourne’s Chapel Street For ‘Support Local’ Campaign
  • Campaigns

Kate Langbroek Returns To Melbourne’s Chapel Street For ‘Support Local’ Campaign

Radio personality and comedian Kate Langbroek has returned from Italy to rediscover Melbourne’s iconic Chapel Street Precinct, which has seen a post-lockdown renaissance of business over summer. Langbroek has stitched the words ‘Support Local’ on her sleeve, making visits to many Chapel Street Precinct businesses with a film crew capturing each of the business owners […]

Kogan Pays $310K For Breaching Spam Laws
  • Marketing

Kogan Pays $310K For Breaching Spam Laws

Here's a stern lesson for any email spammers out there. Let's just hope those Nigerian billionaires are reading today.

by B&T Magazine

B&T Magazine
Koala Conquers COVID Hurdle For New Commercial With 12K Video Shots
  • Campaigns
  • Technology

Koala Conquers COVID Hurdle For New Commercial With 12K Video Shots

Paying homage to the Vincent Desiderio painting ‘Sleep’ and Kanye West’s ‘Famous’ music video, Koala Furniture’s new commercial shows a range of people all comfortably sleeping on their Koala Mattresses. Like the ‘Famous’ music video, the commercial for Koala’s new mattress begins with a close up of a single sleeping person and then slowly pulls […]

The US Capitol Building at dusk.
  • Technology

Tinder, Bumble Banning US Capitol Rioters

Dating apps have banned the US Capitol rioters. However, that's not to say there's not plenty of loons & psychos left.

by B&T Magazine

B&T Magazine
PEDESTRIAN.TV Moves Self-Care Festival Online For 2021
  • Media

PEDESTRIAN.TV Moves Self-Care Festival Online For 2021

Pedestrian Group has announced it will be taking the third iteration of its national self-care festival Selfish online in 2021. Selfish Sessions, running virtually from February 24 – 26, will reflect on what self-worth means to young Aussies, focusing on long-term strategies to improve their intellectual, emotional and creative wellbeing off the back of a […]

A-League Clubs Partner With Epic Games In New Fortnite Campaign
  • Media

A-League Clubs Partner With Epic Games In New Fortnite Campaign

This week, three A-League clubs will partner with Epic Games to celebrate global football in Fortnite, alongside more than 20 other top clubs from around the world. Starting on Sunday, players can choose from 10 different variants of new “Kickoff Set” outfits to represent their favorite club in-game. Each outfit can be swapped to any […]