G’Day Parks has launched a cheeky new campaign with new Hamish & Andy sponsorship.
The campaign, produced by TBWA/Adelaide and Carat Adelaide, is an extension of last year’s “Here’s Good!” campaign and focuses on G’day Parks’ “industry-leading” booking engine and mobile app.
G’day Parks is also the exclusive sponsor of Hamish & Andy’s #1 comedy podcast over the summer.
As the biggest campaign for G’day Parks to date, the brand will feature across all major radio networks, along with YouTube, digital, bus backs, and more when it hits the market later this month.
G’day Group chief marketing officer Lahnee White, said:
“The industry continues to experience a renaissance and is responsible for more holiday nights than any other tourism sector.”
“As the only company in the sector with a dedicated booking app, we wanted to show that G’day Parks provides an easier and more rewarding way for Australians to find and book their next holiday through a fun and cheeky campaign that cuts through to our audience and reflects the personality of our brand.
“We’re thrilled to bring this to life through an exclusive Hamish & Andy sponsorship to launch our new campaign to market and encourage more people to hit the road and uncover the best of our own backyard.”
Joe Godsell, managing director of TBWA\Adelaide, added:
“We love this campaign, it is simple, fun, and memorable – echoing what the experience of booking a holiday should be. Its distinctiveness comes through in the brand assets and tone of voice we have developed, which are bang on for a brand like G’day Parks”.
“The Here’s Good! creative platform is a celebration of both how amazing it is to be here in Australia, and just how easy G’day Parks have made it to book up a Holiday Park online. Well done to the entire team for this fun campaign, because sometimes for advertising to be memorable it just needs to be just that – fun!”
