The ANZ Bank’s phenomenally successful GAYTMs have returned once again for Mardi Gras 2017 and they’re bigger, brasher and gayer than ever!
For the uninitiated, each year the bank transforms its ATM machines in or around Sydney’s CBD to celebrate Mardi Gras and the parade which is on March 4 this year.
The one pictured above was taken on Sydney’s Oxford Street and was tweeted out by the bank this morning.
The GAYTM concept has run since 2014 and garners the bank huge exposure both in Australia and globally. Last year’s campaign – that had 10 GAYTMs – reportedly scored 62 million media impressions across 70 countries, with 90 per cent positive social sentiment. The campaign, created by Whybin\TBWA, even won a Grand Prix in Outdoor at the 2014 Cannes Lions.
It was said to have delivered ANZ the highest engagement rate of all Australian banks across Facebook, Titter and Instagram and reportedly attracted thousands of new customers in NSW where the bank traditionally doesn’t have as strong a foothold as its competitors.
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]