Gavin McLeod Appointed Ogilvy Sydney ECD

Gavin McLeod Appointed Ogilvy Sydney ECD
SHARE
THIS



WPP’s Ogilvy has appointed internationally awarded digital creative Gavin McLeod (left in photo) as its ECD for the Sydney office.

Most recently ECD at AKQA in San Francisco, McLeod has moved back to Australia to take up the Ogilvy Sydney role, bringing with him more than 20 years’ experience and a swag of awards to his name.

Ogilvy CEO David Fox (far right main photo) said McLeod’s appointment followed a global search for a creative leader, able to further build Ogilvy Sydney’s creativity and technology capabilities for the long term.

 

“It’s no secret that the future of our industry lies at the juncture of brand and CX.  It is something we recognised years ago when we began implementing our ‘one Ogilvy’ model to focus on creative data and innovation, in addition to our legacy work in mass media,” he said.

“But now it’s time we move the agency into the next level of digital and brand experience, as our world moves towards providing a holistic customer experience. Gavin’s broad digital experience and data-led creative thinking is a perfect fit for this ongoing evolution. He understands that brand communications is not just about interrupting consumers but it’s about getting them involved in a brand and engaging them at the right time with the right message.  This approach teamed with his strong leadership skills and local/global know how is a welcome addition to our established team.  We’re all excited to have him on board.”

Prior to joining AKQA’s flagship San Francisco office, McLeod was the founding ECD for R/GA Sydney, helping build the business from just four employees at launch, to 80+ staff four years later.  Prior to R/GA he had creative leadership positions at TBWA Australia and M&C Saatchi Sydney where he rose to ECD Digital and Direct. His work has received international accolades across major creativity and effectiveness awards, ranging from 18 Cannes Lions plus a number of both Australian and APAC Effies, including a Grand Prix.

McLeod said of his appointment: “These are exciting times. Digital has enabled brands to engage with consumers in a multitude of new ways that demand creatives to think beyond traditional advertising channels. So I’m delighted to be joining an agency that has a shared belief in the power of innovative ideas and impressive capabilities to drive long-term business results.”

McLeod’s hire is one of many changes implemented at Ogilvy Australia. In 2016, it announced and successfully implemented a restructure of its business to a ‘one model’ approach, which was subsequently adopted by Ogilvy global and in other markets.

“The agencies that continue to grow and thrive in this challenging market are those that couple great brand building, with impactful connections throughout the entire customer experience,” said Ogilvy Sydney Managing Director Sally Kissane (left main photo).

“This belief is central to our culture and creative approach at Ogilvy, and something Gavin’s skillset and background will complement brilliantly.”

Please login with linkedin to comment

Ogilvy WPP

Latest News

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
  • Advertising
  • Marketing
  • Media

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp

Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’
  • Media

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’

Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes
  • Advertising
  • Marketing

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes

According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]

by B&T Magazine

B&T Magazine
Maddison Connaughton Ends Time As Editor Of The Saturday Paper
  • Media

Maddison Connaughton Ends Time As Editor Of The Saturday Paper

Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]

Teenage boy wearing headphones works at desk in his bedroom
  • Media

New Research Names Olivia Rodrigo And BTS The Most Popular Study Music

Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]

Happy woman drinking tea and waving to someone while having video call over desktop PC in the evening at home.
  • Marketing
  • Opinion

Building A Successful Remote Marketing Team

Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]

Opinion

by B&T Magazine

B&T Magazine
Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up
  • Media

Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up

The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]