Gathering Of Media Heavyweights Fails To Sway Labor On Govt’s Media Reform Package

Gathering Of Media Heavyweights Fails To Sway Labor On Govt’s Media Reform Package
SHARE
THIS



The gathering of a number of heavy-hitting media bosses in Canberra this week has failed to convince Opposition leader Bill Shorten to support the federal government’s media reform package.

Chief executives from Australia’s major commercial and subscription TV, newspaper and radio companies were called upon by Prime Minister Malcolm Turnbull to unite in Canberra on Wednesday to try and convince Labor and the Senate to vote for the reforms, which include:

  • Applying a fee for the spectrum that broadcasters use at a level more reflective of the current media landscape.
  • Further restrictions on gambling advertising in live sporting events across all platforms.
  • Amending the anti-siphoning scheme and list.
  • Repealing the ‘two out of three’ and ‘75 per cent audience reach’ media ownership rules.
  • A broad ranging and comprehensive review of Australian and children’s content.
  • Funding to support the broadcasting of women’s and niche sports.

The Labor Party has been vocal in its view that the ‘two out of three’ rule – designed to prevent media companies from having a TV network, radio station and a newspaper in the same market – should not be dropped from the reform package, because it fears it will allow for too many mergers and shrink the number of media owners.

Labor spokeswoman told Michelle Rowland told SKY News the package wasn’t holistic, but rather a “grab-bag”.

“We have competition laws in Australia that were written during the 1970s, but we don’t say we should abolish competition laws,” she said.

Rowland added that the media companies are united on the reform package because there was something in it for them.

The Greens and Pauline Hanson’s One Nation Party also want the ‘two out of three rule’ to be kept in place. One Nation also wants the government to cut its funding for the ABC and SBS.

 

Please login with linkedin to comment

Advertising Standards Bureau Cigarette Advertising colmar brunton Media Law media reform package Media reforms RadiumOne

Latest News

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]

Are You Paying Too Much In Search Marketing?
  • Partner Content

Are You Paying Too Much In Search Marketing?

Are you paying too much for search marketing? Discover the awful truth here. Or, alternatively, look at the invoice.

Partner Content

by B&T Magazine

B&T Magazine
Nine APAC Finalists In One Club’s Young Guns 19 Competition
  • Advertising

Nine APAC Finalists In One Club’s Young Guns 19 Competition

Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]

Adflow’s Regional OOH Coverage Expands By 60%
  • Media

Adflow’s Regional OOH Coverage Expands By 60%

OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion
  • Technology

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion

Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion  (US$10B). Freshworks, which was founded in India, has strong roots […]

SLIK Announces Four New Key Hires
  • Marketing
  • Media

SLIK Announces Four New Key Hires

Independent creative agency, SLIK, has made significant changes to its full service creative offering with four hires across management, creative and production.

How Retailers Can Maximise Their Results This Sales Season
  • Marketing
  • Technology

How Retailers Can Maximise Their Results This Sales Season

Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]