Gameloft Advertising Solutions has announced a partnership with Rubicon Project which operates one of the largest advertising marketplaces worldwide, to automate mobile advertising across its eight billion impressions via Rubicon Project’s proven and rapidly scaling Exchange Application Programming Interface (xAPI).
Through its xAPI integration with Rubicon Project, Gameloft Advertising Solutions gains direct access to hundreds of programmatic buying platforms and tens of thousands of advertisers worldwide for guaranteed, private and open marketplace transactions.
“Gaming is a premium mobile advertising space, especially in mobile video, with programmatic technology offering control over brand safety and high viewability rates,” said Baudouin Corman, general manager Americas at Gameloft.
“By integrating directly with Rubicon Project’s platform, we are embracing the very cutting edge of mobile advertising technology and providing programmatic buyers everywhere with access to Gameloft’s vast millennial audiences.”
“We are thrilled to be partnering with Gameloft as we work together to make its’ passionate and highly engaged audience available to the thousands of brands who rely on our platform for mobile advertising,” said Joe Prusz, head of mobile, Rubicon Project.
“As Gameloft continues to make the gaming experiences users want, we are excited to help unleash the power of automation across its entire game inventory, automating mobile advertising for more than 147 million users globally.”