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Reading: Gagging, Retching AND Vomit! Water Brand Takes Blind Taste Test To The Extreme!
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B&T > Campaigns > Gagging, Retching AND Vomit! Water Brand Takes Blind Taste Test To The Extreme!
Campaigns

Gagging, Retching AND Vomit! Water Brand Takes Blind Taste Test To The Extreme!

Staff Writers
Published on: 10th June 2022 at 10:40 AM
Staff Writers
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American canned water brand Liquid Death is known for its pretty outrageous marketing – think Burger King on steroids. And a new campaign that’s just dropped cements its reputation for king of the crazy stunts.

The spot features unsuspecting guests undergoing the famous blind taste test. Admittedly, nothing new in marketing there.

In corner (A) is Liquid Death’s tasty and fruity range of mineral waters versus corner (B) that consists of a vile concoction of the virtually undrinkable. Think Beluga caviar smoothies, squid ink, pureed wagyu cheeseburgers and lobster Béarnaise sauce!

As you’ll see from the terrifying spot below – created in-house by Liquid Death – the reactions to the alternative see most people reach for the spit bucket and even has one woman vomiting at the one-minute mark (you have been warned!)

It’s gross, but it works. Check out the hilarity below:

 

 

 

 

 

 

 

 

 

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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