American canned water brand Liquid Death is known for its pretty outrageous marketing – think Burger King on steroids. And a new campaign that’s just dropped cements its reputation for king of the crazy stunts.
The spot features unsuspecting guests undergoing the famous blind taste test. Admittedly, nothing new in marketing there.
In corner (A) is Liquid Death’s tasty and fruity range of mineral waters versus corner (B) that consists of a vile concoction of the virtually undrinkable. Think Beluga caviar smoothies, squid ink, pureed wagyu cheeseburgers and lobster Béarnaise sauce!
As you’ll see from the terrifying spot below – created in-house by Liquid Death – the reactions to the alternative see most people reach for the spit bucket and even has one woman vomiting at the one-minute mark (you have been warned!)
It’s gross, but it works. Check out the hilarity below:
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