Fashion brand G-Star has launched its new season campaign and denim range with emerging model faces and a tinder inspired denim matchmaker.

The optimised tool takes the guess work out of selecting denim where customers answer a series of quickfire questions to find out “How do you wear yours?”. All you have to do is swipe right or left to find your denim soulmate!

In conjunction with the launch of the tool, G-Star unveils its second campaign with Ellen von Unwerth. Seen as a departure from G-Stars previous campaigns, Ellen has handpicked the new guard of fresh model faces from all over the world to represent the unifying nature of denim.

 

The launch of the denim tool and campaign ties in with the TVC, set to air next week.