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Reading: G-Star Launches Fashion Campaign Inspired By Tinder
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B&T > Advertising > G-Star Launches Fashion Campaign Inspired By Tinder
AdvertisingMarketing

G-Star Launches Fashion Campaign Inspired By Tinder

Rose Marie Pengelly
Published on: 4th September 2015 at 11:08 AM
Rose Marie Pengelly
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1 Min Read
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Fashion brand G-Star has launched its new season campaign and denim range with emerging model faces and a tinder inspired denim matchmaker.

The optimised tool takes the guess work out of selecting denim where customers answer a series of quickfire questions to find out “How do you wear yours?”. All you have to do is swipe right or left to find your denim soulmate!

15280003 MAIN CAMP_15-4149 copy

In conjunction with the launch of the tool, G-Star unveils its second campaign with Ellen von Unwerth. Seen as a departure from G-Stars previous campaigns, Ellen has handpicked the new guard of fresh model faces from all over the world to represent the unifying nature of denim.

15280003 MAIN CAMP_14-3697 copy

 

The launch of the denim tool and campaign ties in with the TVC, set to air next week.

https://www.youtube.com/watch?v=AuVF-EC-Sos

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