In 2019, Netflix dropped the insane documentary Fyre: The Greatest Party That Never Happened. Haven’t seen it? It’s certainly a must-watch for those working in media, marketing and advertising.
The documentary made waves across the globe, and an unlikely hero emerged from the cautionary tale.
Andy King, a Fyre Festival promoter, became an instant internet sensation after it was revealed just how far he was willing to go to supply guests with their Evian water.
Essentially, at one point, trucks filled with Evian water got held up at customs in the Bahamas, and Billy McFarland, the brains behind the festival, told King to “take one for the team”. He basically told King to use oral sex as a means of getting the water released for customers, and for all intents and purposes, it looked as though King would have done it.
Thankfully, the water was freed and King did not have to go through with it, but his heroic actions were certainly not forgotten.
In honour of the one year anniversary since the documentary was released, Evian is repaying King’s willingness by honouring him with his own custom Evian water bottle.
The slogan? “So good you’d do anything for it.”
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Who’s thirsty!? ? On the one year anniversary of my doc debut, @evianwater is releasing a special bottle with a new slogan… all in honor of my infamous team spirit ?? Follow me & tag a friend in a comment below before tomorrow (Sat 11:59PM ET) for a chance to win one of these 10 custom bottles ? #evianpartner . . . . . NO PURCHASE NECESSARY, for a chance to win just tag a friend. Winners will be selected randomly and will be contacted via Instagram direct message on 1/22/2020. (Open to U.S. residents only, 18 years old or more at the time of the event.)
In the caption it says: “Who’s thirsty!? On the one year anniversary of my doc debut, @evianwater is releasing a special bottle with a new slogan… all in honor of my infamous team spirit.”
“At the end of the day, I demonstrated something which was: You know what? Sometimes you’ve gotta do whatever you’ve gotta do to get the job done,” he told the Los Angeles Times.
“Did I actually end up doing it? No. Would I have done it? Maybe. And in today’s culture, it’s hard to find people that are gonna go that extra mile to get something done properly. I think that really resonated with so many people.”
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