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Reading: FutureFeed Appoints Five By Five For Global Launch
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B&T > Media > FutureFeed Appoints Five By Five For Global Launch
Media

FutureFeed Appoints Five By Five For Global Launch

Staff Writers
Published on: 16th April 2021 at 10:12 AM
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Launch marketing specialists Five by Five Global have been appointed by FutureFeed to develop their brand, international certification trademark and go to market strategy.

The innovative livestock feed ingredient developed by CSIRO, Meat and Livestock Australian and James Cook University uses a specific genus of seaweed, Asparagopsis, which significantly reduces methane emissions in ruminant livestock.

FutureFeed Marketing and Communications Manager, Eve Faulkner commented: “Five by Five produced the stand-out response. Their launch marketing experience and approach to the brief was a great fit and we’re moving forward confidently. FutureFeed’s solution tackles one of the big challenges, how do we fight climate change and feed the world at the same time so we have to get this right.”

“It’s an honour to lead the launch of an Australian innovation that can have a truly global impact” said Matt Lawton, Managing Director at Five by Five. “It’s a further endorsement of our launch marketing credentials and the whole agency is buzzing.”

It’s the latest win for the integrated shop that has offices in the UK and US and it follows them becoming Australia’s only creative agency member of Worldwide Partners, one of the largest networks of independent advertising and marketing communications agencies in the world.

 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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