Launch marketing specialists Five by Five Global have been appointed by FutureFeed to develop their brand, international certification trademark and go to market strategy.
The innovative livestock feed ingredient developed by CSIRO, Meat and Livestock Australian and James Cook University uses a specific genus of seaweed, Asparagopsis, which significantly reduces methane emissions in ruminant livestock.
FutureFeed Marketing and Communications Manager, Eve Faulkner commented: “Five by Five produced the stand-out response. Their launch marketing experience and approach to the brief was a great fit and we’re moving forward confidently. FutureFeed’s solution tackles one of the big challenges, how do we fight climate change and feed the world at the same time so we have to get this right.”
“It’s an honour to lead the launch of an Australian innovation that can have a truly global impact” said Matt Lawton, Managing Director at Five by Five. “It’s a further endorsement of our launch marketing credentials and the whole agency is buzzing.”
It’s the latest win for the integrated shop that has offices in the UK and US and it follows them becoming Australia’s only creative agency member of Worldwide Partners, one of the largest networks of independent advertising and marketing communications agencies in the world.
