FutureBrand’s Tony Lee Joins Landor Melbourne In Newly-created Role

FutureBrand’s Tony Lee Joins Landor Melbourne In Newly-created Role
Rebecca Tilly
By Rebecca Tilly



Brand and design consultancy Landor Melbourne has announced it has appointed former FutureBrand strategist Tony Lee to the newly-created role of strategy director, following its merger with Designworks and a period of growth and business expansion.

Lee has led strategy teams both client and agency-side, commencing his career in the education, employment and digital media sectors before leading digital and brand projects with Mustard Creative, servicing clients including Kmart, the Cotton On Group, Brooksfield, Clarks, Australia Post, Kidspot, and Scalzo Foods.

As strategy director of digital strategy agency, ntegrity, Lee led a team of strategists and digital transformation projects for a range of government, not-for-profit and commercial organisations, before moving to FutureBrand earlier this year.

Nick Davis, managing partner of Landor Melbourne, said a range of business wins across consumer, retail and corporate branding clients had led to the creation of Lee’s role.

“Tony is a great addition to our growing team,” Davis said.

“He’s someone with brand and digital agency experience who has also led transformation projects on the client side. In Tony, we have someone who will help drive our capabilities in the space where brands, products, services and technology intersect.”

James Sterling, executive creative director at Landor Melbourne, added: “The merger of Designworks and Landor has given us the scale and momentum to bring more great thinkers like Tony into the business.

“He brings not only strategic branding expertise, but also a digital-first mindset as we look to build exciting brands and experiences for our clients. I’m delighted to have him on board.”

Commenting on his new role, Lee said: “In this user-first era, brands must become clearer and more nuanced to genuinely influence customer experiences.

“The merger of Landor and Designworks has culminated in a smartly-run agency culture that builds, activates and extends brands end-to-end.

“The new Landor offers a great opportunity for me to work holistically with brands. I’m excited about where we are all heading.”




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