The recent campaign by popular beer brand Furphy for its new crisp lager, in which it stuck a truck in one of Sydney’s central streets, has quickly gained the attention of the online community.
The truck has been placed in Sydney CBD’s Little Hunter street, with by-passers stopping to investigate and take selfies with the lodged vehicle and posting the on their social media profiles.
Some were quick to recognise the brand while others showed a bit more curious about what it was all about.
📍 Little Hunter Street, Sydney pic.twitter.com/VqlBmeOhBE
— Jamie Sayvong (@jamiesayvong) May 2, 2022
Additionally, the campaign has been put on the spotlight by local media, with the Betoota Advocate sharing a truly unique point of view of a tradie who seemed troubled by the truck’s upside position.
The installation was brought to life thanks to a collaboration by Furphy and Aussie agency Thinkerbell. It was made to create real “What the Truck” moments, as its creators have pointed out.
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