Customer experience platform, FullStory, has announced experience optimisation agency, New Republique, as its first partner in the ANZ region.
FullStory was founded in 2014 by a team of former Google engineers, and provides software that records user interactions on a website or app.
Customers use FullStory to replay their customer’s online experiences, everything from navigation to mouse clicks, exactly as each user experiences it.
Brands use the clarity and insight provided by FullStory to optimise customer experiences, leading to increased sales and reduced customer churn.
Backed by investors including GV (formerly Google Ventures) and Salesforce Ventures, Fullstory’simpressive client list numbers in the thousands globally and includes Shopify, HubSpot, Lenovo, KAYAK and Icelandair.
Scott Voigt, CEO and co-founder of FullStory (pictured), said the partnership with New Republique is a step towards a more global focus and came after a series of introductions and independent research of local service providers.
“As we expand FullStory globally we are looking for strategic partners who have a solid reputation in their market and share our passion for improving customer experiences.
“New Republique has an impressive track record of working closely with their technology partners as evidenced by their recent recognition as Optimizely’s 2018 APAC Agency of the Year.
“We are pleased to be partnering with them and look forward to expanding our services across the ANZ region.”
Nima Yassini, CEO and founder New Republique, said, “Understanding customer behaviour and what drives decision making is central to how we design experiments and implement conversion rate optimisation for our clients.
“It’s no longer enough to simply have access to analytics or data which may be poorly recorded or measured in isolation.
“Fullstory is a game changer for us and the brands we work with. It allows us insight into entire customer sessions.
“We can then integrate the results with other forms of data in order to get a full picture of customer behaviour and make smarter decisions.