Fruttare, the hottest frozen treat of the summer, is thrilled to announce partnerships with some of the most popular lifestyle events and brands in Australia.
The campaign positions the brand as the best taste of summer, associated with the best summer sports, found in the best summer locations, and the perfect accompaniment to the best summer songs.
Truly living up to the “it’s all good” tagline, Fruttare believes that there is no better way to chill out this summer than with some great music and your favourite flavour Fruttare. In an Australian first, Fruttare has collaborated with music streaming service Pandora to create a user-generated online summer station which can be accessed from all corners of the nation.
The Fruttare summer playlist is a new compilation of sweet uplifting beats and is set to be the soundtrack to the summer season. The playlist can be accessed online by existing Pandora users as well as via ‘mix tape’ cards featuring QR codes, which will be offered alongside Fruttare samples at various beach and University O-Week events. Pandora users were invited to be a part of the Fruttare playlist by submitting their favourite summer track in exchange for the chance to win VIP double passes to Future Music Festival.
Fruttare has also signed an exclusive deal with international artist DJ Tiesto, for an exclusive remix of the track ‘Stay a While’ by Mikey B, which is set for a worldwide release this month – here is a sneak peak of the track.
On Australia Day, Fruttare will be the sampling partner at the renowned ‘Havaianas Australia Day Thong Challenge’ which will be taking place at five beaches around the nation on the Australia Day long weekend, giving beachgoers the chance to cool down after their inevitable dip in the ocean.
Cristy Riddell, Marketing Manager for Streets Ice Cream says, “The brand ethos of Fruttare is centred on enjoying good times with friends so it made perfect sense for us to align with brands and events with similar values that leverage this seasonal opportunity – Havaianas on Australia Day and Pandora for the best summer soundtrack.”
Fruttare is also a broadcast sponsor of the Channel 7 “Summer of Tennis” which will include integrated montages of the crowd and sponsorship billboards during the telecast from the Australian Open and more. This campaign will run until the end of February.