In a bid to persuade today’s world leaders to take better care of our planet, Friends of the Earth Australia is asking for the global community’s help to send a climate change sceptic to space so they can shift their perspective and come back down to earth a more environmentally ethical person.
Created by The Monkeys, the #sendasceptictospace social campaign shows that when astronauts travel to space they get to view the earth from orbit. As they gaze down at the planet, they see a thin ozone layer, the effects of human impact, and they realise we are all on this earth together, and we’re destroying our only home.
This is called ‘The Overview Effect’. But it’s wasted on astronauts. Astronauts don’t write our laws or create the policies that can protect our planet. Our politicians do. Despite 97 per cent * of climate scientists agreeing climate change is real, some of the world’s most influential leaders, shaping policies in countries including the USA, Australia, Canada and Russia, still don’t get it.
But there’s one dramatic way we can change their view.
Friends of the Earth Australia is campaigning to send one of the worst climate sceptics from down here, up there. To take action they’re crowd-funding a ticket to space for the world’s biggest climate sceptic, as voted by you, the people of earth.
To view the climate change sceptic with the highest current ranking click here
If the target goal is reached, Friends of the Earth Australia will buy the sceptic with the most votes a ticket to space to experience ‘The Overview Effect’ with their own eyes. If they come back to earth with a changed perspective on the environment, it’s worth every cent. Especially if they act on it and improve environmental policies.
Says Friends of the Earth spokesperson Cam Walker: “Our vision is of a world where everyone’s needs are met in a way that safeguards the future of our environment. #sendasceptictospace aims to give our world leaders a chance to experience a new viewpoint when it comes to the importance of protecting our earthly home.”
Says The Monkeys co-founder and chief creative officer Justin Drape: “We hope our campaign for Friends of the Earth gets people taking notice of climate change and better yet taking action. When it comes to safeguarding the environment and future of our planet, #sendasceptictospace gives power to the people to choose the most influential climate change deniers they believe need the biggest change in perspective. Let’s hope they come back down to earth with a new mission to protect it.”
Client: Friends of the Earth Australia
Campaigns Coordinator: Cam Walker
Fundraising Coordinator: Phil Evans
Agency: The Monkeys
Executive Creative Director: Justin Drape
Executive Planning Director: Fabio Buresti
Interactive Creative Director: Morten Halvorsen
Creative Director: Paul Bruce
Senior Art Director: Barbara Humphries
Senior Copywriter: Tim Pashen
Front End Developer: Lachlan Tweedie
Tech Director: Pete Vahaviolos
Digital Design Lead: Eva Godeny
Digital Designer: Laura Ives
Designer: Lauren Elliot
Digital Planning Director: Grant Flannery
Digital Planning Director: Tyson Rose
Planning Director: Michael Hogg
Community Manager: Alexandra Gee
Editor: Matt Regan
Junior Broadcast Producer: Alex Gillespie
Digital Executive Producer: Sabrina Riedel
Senior Digital Producer: Alastair Reilly
Producer: Jo Johnston
PR: Larissa Meikle
Voice Talent: Rupert Degas
Editor: Matt Regan
Music: Marcus Loeber