Friendly, polite, funny, and able to say “I’m sorry” in any language. That can only describe Canadian travellers, as they are perceived to be some of the most accepted and loved travellers in the world.
And while not everyone is Canadian, everyone can travel like one. With its latest campaign “Travel Like a Canadian”, unveiled today, Air Canada is showing the world just how Canadians do it.
Travel Like a Canadian takes a playful look at how Canadians travel and interact with other cultures, including Australians, with the first ad featuring a cameo appearance by a group of Aussie travellers.
While more stars will be unveiled throughout the campaign, the first collaborator is award-winning actor Sandra Oh, one of Hollywood’s most recognisable Canadian stars and considered by many to embody the best in Canadian values.
The campaign launch video, starring Oh, is a tribute to those values, and central to the story the airline is telling to celebrate its love for Canada.
“We’re excited to have created a platform for Canadians like Sandra Oh to tell the world about the values that make our country great,” said Air Canada managing director brand Andy Shibata.
“The Travel Like a Canadian campaign is an opportunity to share how Canadian values like multiculturalism, openness, compassion and equality make us some of the best travelers in the world.”
In Australia and other international markets, the ad is one piece of a larger campaign positioning Air Canada as the alternative of choice to domestic airlines, and forms part of a wider strategy to add travelers to the airline’s growing global network of nearly 220 airports on six continents