French train system Ouigo has launched its latest campaign via its agency Rosapark.
The campaign pins Ouigo as more than just a high-speed carrier; it’s about the possibility of travel and the freedom to move around.
To promote this idea, OUIGO and its agency Rosapark wanted to surprise with a film that serves as an ode to this shared philosophy of life.
The film follows the daily life of three students who go about life in a simple, easy, effortless, and clever manner.
The direction of this film, funny, eminently realistic, and spot-on, was entrusted to Alice Moitié, a young and gifted director.
The music chosen for this film,”Hier Encore” by Charles Aznavour, the highly-revered French crooner who passed away last year, gives the film a poetic ambiance, a touch of nostalgia, and, above all, is a transgenerational ode to youth.
Because you can be listed as 40 on a passport but be 20 in your head.
There is no age to take a OUIGO.
The film launches May 16 on the brand’s social networks, Facebook, Instagram, in truview on YouTube, and in first view on Twitter with the hashtag #JeSuisUnGénieQuand (#I’m a genius when), where users can share their crafty cost-saving measures.
An influencer campaign will also be led in order to reach this core target.
Co-founders: Gilles Fichteberg, Jean-François Sacco, Jean-Patrick Chiquiar
Creative Directors: Jean-François Sacco, Gilles Fichteberg
Art Director: Julien Saurin
Copywriter: Nicolas Gadesaude
Managing Director: Delphine Drutel
Managing Director and Strategy Planning Director: Sacha Lacroix
Account Director: Lucile Wissocq
Account Manager: Ilana Descourtieux
Social media managers: Cassandre Geron & Thibaut Thureau
TV producer: Elodie Jonquille
PR: Mélanie Colleou
Director: Alice Moitié
Producer: Julie Matthieu
Director of Production: Justine Sautrey
1st Assistant Director: Mohamed Elarche
DOP: Marco Graziaplena
Chief Decorator: Lucie Libotte
Stylist: Clelia Cazals
Post-Production Image: Poster
Editing: Sophie Reine
Sound Production: Grabuge
CEO: Stéphane Rapebach
Marketing, E-commerce and Communications director: Najoua Ben Jemaa
External Brand and Communications director: Juliette De Beaupuis Daumas
External Communications Manager: Lisa Mangin
Social media manager: Alexis Toutain
GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]