French train system Ouigo has launched its latest campaign via its agency Rosapark.
The campaign pins Ouigo as more than just a high-speed carrier; it’s about the possibility of travel and the freedom to move around.
To promote this idea, OUIGO and its agency Rosapark wanted to surprise with a film that serves as an ode to this shared philosophy of life.
The film follows the daily life of three students who go about life in a simple, easy, effortless, and clever manner.
The direction of this film, funny, eminently realistic, and spot-on, was entrusted to Alice Moitié, a young and gifted director.
The music chosen for this film,”Hier Encore” by Charles Aznavour, the highly-revered French crooner who passed away last year, gives the film a poetic ambiance, a touch of nostalgia, and, above all, is a transgenerational ode to youth.
Because you can be listed as 40 on a passport but be 20 in your head.
There is no age to take a OUIGO.
The film launches May 16 on the brand’s social networks, Facebook, Instagram, in truview on YouTube, and in first view on Twitter with the hashtag #JeSuisUnGénieQuand (#I’m a genius when), where users can share their crafty cost-saving measures.
An influencer campaign will also be led in order to reach this core target.
Co-founders: Gilles Fichteberg, Jean-François Sacco, Jean-Patrick Chiquiar
Creative Directors: Jean-François Sacco, Gilles Fichteberg
Art Director: Julien Saurin
Copywriter: Nicolas Gadesaude
Managing Director: Delphine Drutel
Managing Director and Strategy Planning Director: Sacha Lacroix
Account Director: Lucile Wissocq
Account Manager: Ilana Descourtieux
Social media managers: Cassandre Geron & Thibaut Thureau
TV producer: Elodie Jonquille
PR: Mélanie Colleou
Director: Alice Moitié
Producer: Julie Matthieu
Director of Production: Justine Sautrey
1st Assistant Director: Mohamed Elarche
DOP: Marco Graziaplena
Chief Decorator: Lucie Libotte
Stylist: Clelia Cazals
Post-Production Image: Poster
Editing: Sophie Reine
Sound Production: Grabuge
CEO: Stéphane Rapebach
Marketing, E-commerce and Communications director: Najoua Ben Jemaa
External Brand and Communications director: Juliette De Beaupuis Daumas
External Communications Manager: Lisa Mangin