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Reading: French Fashion Label Lacoste Unveils Unbelievably Epic New Spot
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B&T > Campaigns > French Fashion Label Lacoste Unveils Unbelievably Epic New Spot
Campaigns

French Fashion Label Lacoste Unveils Unbelievably Epic New Spot

Staff Writers
Published on: 23rd May 2019 at 10:42 AM
Staff Writers
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Ever watch an ad so epic and entertaining you missed what was actually being advertised?

Well, that’s about the only fault of French fashion label Lacoste’s amazing new TVC.

The work of Parisian agency BETC and called “Life is a Beautiful Sport”, the spot stars two young lovers going through, what can be best described as, a bit of a rough patch.

Thanks to the stunning graphics and CGI, we see their Paris apartment literally fall down around them in somewhat of a metaphor for the pair’s tumultuous relationship. But fear not, despite the chaos, it all appears to have a happy (if somewhat dangerous) end.

Check out the epic spot below:

https://www.youtube.com/watch?v=UyYmxuOpTxk&feature=youtu.be&utm_source=Sarbacane&utm_medium=email&utm_campaign=%5BCopie%5D+Lacoste-Crocodile+Inside

 

 

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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