Ever watch an ad so epic and entertaining you missed what was actually being advertised?

Well, that’s about the only fault of French fashion label Lacoste’s amazing new TVC.

The work of Parisian agency BETC and called “Life is a Beautiful Sport”, the spot stars two young lovers going through, what can be best described as, a bit of a rough patch.

Thanks to the stunning graphics and CGI, we see their Paris apartment literally fall down around them in somewhat of a metaphor for the pair’s tumultuous relationship. But fear not, despite the chaos, it all appears to have a happy (if somewhat dangerous) end.

Check out the epic spot below: