FreeviewPlus Doubles Australian Household Penetration In Less Than 12 Months

FreeviewPlus Doubles Australian Household Penetration In Less Than 12 Months
SHARE
THIS



Freeview’s hybrid TV service FreeviewPlus has notched up strong growth in 2016, with the most recent figures showing household penetration has risen to 20 per cent – double the figure released earlier this year.

“This is a great result as our goal was, indeed, to reach the 20 per cent mark this year. It’s encouraging to see the Australian market growth compare so favourably with more mature markets like Germany, for example, where there is around 40 per cent market penetration of hybrid TV receivers after six years,” said Freeview CEO Liz Ross.

Ross attributed the growth to a number of factors, including a national marketing campaign and a highly successful certification program ensuring that more than 80 per cent of all smart TVs sold are compatible.

A brand new ‘Keeping up with the Freemans’ TV campaign launched in August to specifically promote the simplicity and features of FreeviewPlus.

“When you consider an 85 per cent connection rate of FreeviewPlus-enabled TVs across the country, it’s clear to see how TV viewers can now easily gain access to a huge choice of free-to-air programming whether it is live or catch up,” she said.

Freeview also recently launched the Freeview FV mobile app to further add to the appeal of free-to-air TV through convenient access to live streaming and catch up TV while on the go.

Please login with linkedin to comment

global economy

Latest News

New Talent Agency, Liquorice Plants Roots In NZ
  • Marketing
  • Media

New Talent Agency, Liquorice Plants Roots In NZ

The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson
  • Advertising
  • Campaigns

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson

9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App
  • Advertising

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App

Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan
  • Marketing

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan

Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]

Cresta’s Awards See Upturn As Ad Spend Starts To Return
  • Advertising

Cresta’s Awards See Upturn As Ad Spend Starts To Return

Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]

Seattle, USA - Aug 19, 2019: The new Google building in the south lake union area at twilight.
  • Technology

Reports: Google Draws The Ire Of EU (Again)

B&T's editor takes great pleasure in an opportunity to use 'ire' in a headline, despite having no idea what it means.

by B&T Magazine

B&T Magazine