FreeviewPlus Doubles Australian Household Penetration In Less Than 12 Months

FreeviewPlus Doubles Australian Household Penetration In Less Than 12 Months

Freeview’s hybrid TV service FreeviewPlus has notched up strong growth in 2016, with the most recent figures showing household penetration has risen to 20 per cent – double the figure released earlier this year.

“This is a great result as our goal was, indeed, to reach the 20 per cent mark this year. It’s encouraging to see the Australian market growth compare so favourably with more mature markets like Germany, for example, where there is around 40 per cent market penetration of hybrid TV receivers after six years,” said Freeview CEO Liz Ross.

Ross attributed the growth to a number of factors, including a national marketing campaign and a highly successful certification program ensuring that more than 80 per cent of all smart TVs sold are compatible.

A brand new ‘Keeping up with the Freemans’ TV campaign launched in August to specifically promote the simplicity and features of FreeviewPlus.

“When you consider an 85 per cent connection rate of FreeviewPlus-enabled TVs across the country, it’s clear to see how TV viewers can now easily gain access to a huge choice of free-to-air programming whether it is live or catch up,” she said.

Freeview also recently launched the Freeview FV mobile app to further add to the appeal of free-to-air TV through convenient access to live streaming and catch up TV while on the go.




Please login with linkedin to comment

global economy

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]