Freedom Foods Group has appointed 72andSunny Sydney as creative partner on MILKLAB.
Freedom Foods has tasked the creative company with developing the masterbrand creative campaign for the award-winning barista milk range in Australia, with global markets and new product launches on the horizon.
This follows Freedom Food Group’s appointment in October of 72andSunny as design and communications partner to develop a new brand in the health and wellness nutritionals space, working across naming, design, packaging, brand strategy and communications.
“MILKLAB is adored by baristas and coffee-lovers around the country and now, working with 72andSunny on our first above-the-line campaign, we’re excited by the opportunity to introduce the brand to many more people around Australia and internationally,” said Freedom Foods Group General Manager, Marketing, Serge Costi.
“We love working with the Freedom Foods team and to be asked to help on the epic MILKLAB brand is awesome,” said 72andSunny CEO APAC Chris Kay. “Thanks to Serge, Natalie and the team. What a great way to start the year.”
72andSunny currently has work in market for the Google Pixel and Google Nest ranges, Sendle in Australia and the US, and the new brand platform for amaysim, as well as a number of new partnerships due to be announced in the coming weeks.
Please login with linkedin to comment72andSunny
Media strategy specialist Slingshot has won the strategy, planning and buying account for Masterpet, and Endeavour Consumer Health. Masterpet owns pet care brands Black Hawk, VitaPet and Aristopet, while Endeavour Consumer Health includes brands like Red Seal, Pharmacy Choice and Faulding. Slingshot CIO and Partner Simon Corbett (pictured) said that winning the two businesses was […]
Leading South Australian ageing care provider ECH (Enabling Confidence at Home) is shining a light on the need for Australians to talk openly about death with their family members and loved ones to ensure any specific wishes or choices can be fulfilled. Australia faces a significant societal challenge as death continues to be a subject […]
Introducing The Zavy Social Scoreboard You might have noticed a colourful scoreboard sitting on the B&T homepage this month. Well, allow us to formally introduce ourselves – and it. We’re Zavy. And we believe in the promise of social media: brand building by two-way engagement and rich communication. What does this have to do […]