Leading furniture and homewares retailer Freedom has appointed independent creative and content agency Edge to handle its content strategy and production of digital and social content.
Jason Piggott, Freedom general manager, marketing said “Edge have a deep knowledge of retail along with proven smarts in content strategy. We’re looking forward to rolling out our content campaign with the team at Edge.”
New work is in development and will roll out over the coming months including new seasonal work for autumn/winter.
David Stretch, MD of Edge said Freedom is a much-loved brand, with a great story to tell. “It is refreshing to see retailers embrace the power of well-timed inspirational content to accompany promotional messaging”.
The Freedom win builds on Edge’s unique proposition of fusing advertising, content and media for brands including Mitre 10, Dymocks, Jaycar, Gloria Jeans and Donut King.