Free TV The Largest Investor In Australian Made Content

Free TV The Largest Investor In Australian Made Content
SHARE
THIS



Screen Australia’s latest Drama Report released today confirms commercial free-to-air broadcasters are again the largest investors in Australian drama production, contributing more than any other sector in 2015/16.

Newly appointed Free TV CEO Brett Savill said, “Our ongoing commitment to the investment in quality Australian drama is unrivalled and we are rightly proud of it. Not only do we produce a great range of Australian dramas that all Australians can enjoy for free, our industry successfully competes on the world stage, exporting a raft of drama shows including Home and Away, 800 Words, House Husbands, Love Child, Offspring and Neighbours.”

In 2015, commercial free to air television networks broadcast more than 488 hours of first release Australian drama including children’s drama. Eight of the top 10 most watched dramas in 2015/16 were on Free TV and every one of the top 50 programs on Free TV in 2015/16 was Australian made.

“Despite the difficult market conditions that the industry faces, our commitment to producing Australian content has remained steadfast – spend on Australian content accounts for a massive 78% of Free TV broadcasters’ total expenditure,” Savill said.

“This commitment is reflected in the array of successful new and much-loved Australian dramas that commercial free to air broadcasters are delivering to audiences, including Molly, Secret Daughter, Doctor Doctor, Hyde and Seek, Brock and The Wrong Girl.

The economic and advertising environment remains challenging for the industry and its desire to invest in local drama.

“There is no doubt that our industry and its ability to continue investing in Australian content is under threat,” Savill said.

“Australian broadcasters pay the highest licence fees in the world – more than 115 times the fees paid in the US. This punitive regulatory framework is not sustainable and must be urgently addressed.

“No other platform offers our range of quality local programming, to more than 13 million Australians every day, for free. It underlines our social and cultural identity. The ability to maintain our investment is critical,” he said.

Please login with linkedin to comment

lane bryant

Latest News

Bangkok Thailand - August 31 2017 Facebook App on iPhone with computer laptop background closeup male hand hold social network on smart device concept.
  • Media
  • Opinion

Young Australians Will Abandon Facebook If It Doesn’t Do More To Combat Hate Speech

In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]

Opinion

by B&T Magazine

B&T Magazine
Baskin-Robbins Australia Awarded For Stranger Things Campaign
  • Media

Baskin-Robbins Australia Awarded For Stranger Things Campaign

A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.

TikTok Turns On Trump (Again)
  • Media

TikTok Turns On Trump (Again)

TikTok has turned on Trump once again. As yet, no one brave enough to speculate it's the work of the Chinese government.

SAN FRANCISCO, CA JULY 1, 2018: Entrance to Adobe San Francisco office location in historic Baker and Hamilton warehouse
  • Media

Convert Digital Awarded Adobe’s Magento Gold Status

Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.

Influencers Raise $95k For Starlight Children’s Foundation In Do-Good Campaign Via Born Bred Talent
  • Campaigns

Influencers Raise $95k For Starlight Children’s Foundation In Do-Good Campaign Via Born Bred Talent

Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts.  With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]

UNICEF Set To Launch ClickforCovid Relief Gaming Stream
  • Advertising

UNICEF Set To Launch ClickforCovid Relief Gaming Stream

In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]

Silverbullet Achieves Adobe Audience Manager Specialisation
  • Media

Silverbullet Achieves Adobe Audience Manager Specialisation

Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]

Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Technology

General Mills Partners With Zyper To Build Virtual Superfan Communities

Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]

Facebook Pledges $500,000 To Group Admins Across Australia
  • Technology

Facebook Pledges $500,000 To Group Admins Across Australia

Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]