Based on the successful US gender equality awareness campaign, Free The Bid has now launched in Australia, headed up by award-winning director Jasmin Tarasin.
A non-profit initiative advocating on behalf of female directors for equal opportunities to bid on jobs in the film and TV industry, Free The Bid calls on ad agencies, brands, production companies and broadcasters to take a pledge and commit to including at least one female director’s bid on every job.
To view the Free The Bid Australia website visit: https://freethebid.com.au/
With support from leading Australian production companies including Photoplay, The Sweet Shop, Eight, Curious, Jungle, Taxi, Otto, In The Thicket, Airbag, Tazer, Guilty, The Producers, Fiction and Truce, the first stage has seen Tarasin launch the Australian based website.
The second stage of the initiative will see the creation of a searchable database showcasing the work of 100-plus female directors, signed to a production company or working independently, to give producers easy access to female directors. This stage is being crowd funded by Tarasin with the aim to launch by the end of the year.
Says Tarasin: “I feel that people are unconscious when it comes to gender inequality in the industry so Free the Bid is a ray of light for any female director working in the film and television industry.
“Free the Bid works well to wake up the industry and to make an effort to end gender inequality. I think as women we tend to take inequality personally, which is why it’s important to group together and present a wall of talent and creativity that cannot be ignored. It’s exciting!”
Free the Bid US ambassador Gillian Armstrong adds: “Free the Bid is a simple, direct, real action to break the appalling cycle that has been keeping women directors out of the film and TV industry. One female bid for every job will certainly help make that unconscious gender bias more visible.”
Please login with linkedin to comment
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]