ThinkTV has revealed that the chief executives of Foxtel, Seven West Media, Nine Entertainment Co and Ten Network Holdings will appear together on an exclusive CEO panel at ReThinkTV on Wednesday, November 30, in Sydney.
Nine Entertainment Co CEO Hugh Marks (pictured), Ten Network CEO Paul Anderson, Seven West Media CEO Tim Worner, and Foxtel CEO Peter Tonagh will discuss the TV industry’s opportunities and challenges, how the medium is responding to those challenges through initiatives such as the formation of ThinkTV, and will field questions from the audience.
“Our unprecedented TV CEO Panel will be the highlight of the ReThinkTV marketing forum, at which world-leading experts will reveal game changing insights about where today’s television is headed tomorrow,” said Kim Portrate, CEO of ThinkTV.
“We are honoured that the CEOs have agreed to share their knowledge and insights. It is a clear sign of their commitment to ThinkTV’s mission to help marketers and agencies get the best out of today’s TV. Today’s TV is everywhere, has unbeatable reach and scale, the best ROI and remains safe, measurable and reliable.”
ReThinkTV will release the preliminary results of the $1 million Payback study that aims to prove TV’s return on investment and feature several speakers including Tess Alps, Chair of the of UK-based television marketing organisation Thinkbox and Professor Karen Nelson-Field, Professor of Media Innovation at the University of Adelaide and CEO of research joint venture Media Intelligence Co.
Speaking on the news, Paul Anderson said, “TV is an amazingly powerful commercial medium, reaching 16 million Australians every day. It delivers great Australian stories – to all Australians, across multiple screens and devices – offers the best international content and produces outstanding results for advertisers.
“No other medium can match the power, impact and measurability of television. As the first industry-wide marketing and research body, ThinkTV has a critical and exciting role to play in helping advertisers get more out of television.”
Peter Tonagh added, “Despite a rapidly changing media environment, the fact remains that over 75 per cent of viewing of video in Australia still occurs live via linear TV channels.
TV is an emotional connector that brings people together to share experiences whether it’s through sport, drama, news or entertainment. It is and will remain the most effective way of reaching large numbers of Australians.”
“ThinkTV’s mission is to help advertisers and their media agencies get the very best out of today’s TV,” said Tim Worner. “And TV today is everywhere, anytime and multi-platform: your mobile phone is a TV set,
and 15 per cent of TV viewing is on laptops, tablets, smartphones, anywhere there is a screen.
“We’ve had more change in our industry in the past two years than in the previous 20 but some things don’t change, one of those is that you simply cannot beat TV for return on investment. TV makes advertisers more money than any other media. Period.”
Hugh Marks concluded, “TV is premium content delivered in a completely brand safe environment consistently and at scale. And rather than scoring our own homework based on assumptions, guesses or in some cases just inaccurate claims, the measurement of TV audiences is reliable, transparent, established and, most importantly, world class.
“In a world full of mixed and confused audience measures only TV consistently provides the measurement outcomes that advertisers and their media agencies should rightly demand.”