In a move to encourage families to reconnect with nature, Freddo’s endangered real-life frog friends will again replace him on the front of the pack.
The aim of the change is to encourage Freddo fans to find out more about the frogs and motivate them to take actions that can help to save endangered wildlife.
After the launch of the Save The Frogs campaign in 2020, CADBURY donated $600,000 to support Australian and New Zealand zoo and conservation experts on their mission to save the frogs in a three-year partnership.
The funds are being invested in important research and breeding programs delivered by Zoos Victoria and Conservation Volunteers Australia, including a brand-new breeding bunker at Healesville Sanctuary that will allow Zoos Victoria to continue its important work fighting extinction.
Taronga is joining the program in 2021, with a new frog exhibit at the famous Sydney site to promote awareness of the plight of Australia’s endangered frogs and the work underway to rebuild populations and habitats.
CADBURY’s Marketing Manager, Katrina Watson said the Save the Frogs initiative is an appeal to Australians’ nostalgia for Freddo and passion for our native wildlife.
“While children are curious, adventurous, and inherently passionate about the world around them, we tend to lose this adventurous spirit as we get older,” said Watson.
“This is our opportunity to foster Australians’ passion for the environment and encourage families to continue caring for nature so that these frogs can thrive for generations of adventurous explorers to come.”
This is CADBURY’s second year of a three-year partnership to help to save the frogs.
Freddo’s endangered friends, the Spotted Tree Frog and Northern Corroboree Frog will be appearing on packaging from February 2021 and will be available at leading Australian supermarkets and independent retailers.
