Frank Digital And Regional Australia Bank Launch New Site
Digital agency Frank Digital, together with Regional Australia Bank, have launched their new site revealing a new brand (formerly Community Mutual) and web site.
Frank Digital was presented with the opportunity to re-create the digital presence of the Regional Australia Bank. Underpinned by the core values of Regional Australia Bank, the site focuses on ensuring that real world experiences connect with the online digital environment.
The goal was to position Regional Australia Bank at the heart of the community and demonstrate the integral role the bank plays in Regional Australia by its support of local initiatives and causes.
Darren Schaefer, chief marketing officer at Regional Australia Bank, said, “There is a tangible community spirit underpinning the economic prosperity and quality of life in Regional Australia – be it a small town or major regional centre.
“To be Regional is about to be connected with your communities. The site had to capture this connection and it needed to make the complex financial aspects of our brand simple. After all, things are easier in Regional Australia – that’s why we live here. So this connection and simplicity was critical for our site and we truly believe Frank Digital delivered on this.”
Built on the back of the Sitecore Experience Platform means that compelling personalised and immersive digital experiences can be delivered to their customers ensuring their experience is seamless. The platform enables the site to track user behaviours and serve them relevant content based on their previous actions.
Some key features include life stage grouping of products, a quick and easy comparison tool, and a search function enabling users to quickly locate contextual results.
“Clients often talk about wanting to make digital experiences feel more ‘human’. But to truly deliver a ‘human’ digital experience, there needs to be customer empathy holistically across an organisation, not just in a singular digital touch-point. Regional Australia Bank is a business that can truly deliver this through their entire customer experience.” Alex Moyse, strategy director, Frank Digital, said.
With the user remaining the key focus, the site was designed for Regional Australians to be totally connected. The new website is fully responsive across desktop, tablet, and mobile whilst also conforming to AA Accessibility standards providing equal access and equal opportunities for all users.
“The goal for this website is to operate as an extension of Regional Australia Bank’s branches – their online branch. It needs to maintain the same customer first, ‘always here to help’ mentality that has stood the test of time in Australia’s regional communities,” added Matt Barbelli, founder and creative director of Frank Digital.
Now as Regional Australia Bank, we have an enormous opportunity to extend their service and bring the Regional Australia Bank proposition to people all over the country, metro and regional alike. We are honoured to be on this journey with them.”
Latest News
Hurry: Entries Close This Friday For Snapchat Young Lions!
Entries for this year’s Snapchat Young Lions Competition, presented by Snapchat and sponsored by The Trade Desk, will close on Friday, 12 March. The Snapchat Young Lions Competition Australia gives blossoming media talent the opportunity to virtually represent Australia at the 2020 Cannes Lions International Festival of Creativity. Entries are open to teams of two […]
Voting For B&T’s 30 Under 30 People’s Choice Awards Is Now Open!
Of all the awards B&T hands out, THIS is one of our favourites. That & our in-house 'staff f@ck-up of the month' trophy.
Are Media Launches TRENDtalks, A Category Insight Series For Marketers
Are Media today launches TRENDtalks, its latest initiative to equip marketing decision makers with the latest consumer, cultural, and category trends, insights and research.
Verizon Promotes Simon Wheeler to Senior Director Of Content
Verizon Media has promoted Simon Wheeler to senior director of content, following significant growth of Verizon Media’s Australian media brands. Under his new regional remit, Wheeler will lead editorial strategy in English-language regions, including Australia, India and South-East Asia. Editorial teams in India and across South East Asia will now report into Wheeler under the […]
Spirit Super Appoints Common Ventures As Creative Partner
Nothing says "I'll be working until I'm 107" quite like opening the latest super statement in the mail, does it.
Subaru Launches New Outback With Homage To The 80s In New Campaign Via The Works
This wonderful 80s-inspired car ad will arguably make no sense whatsoever to anyone aged 35 or under.
Destination NSW Launches New Media Centre
A message to Destination NSW - yep, you got us, we're not going anywhere else now, are we? Rack that travel cue, we say.
Howatson + White Snares Allianz’s Creative Away From TBWA As Its Foundation Client
Howatson + White hurriedly forced to switch their car's green slip insurer after snaring Allianz as inaugural client.
electriclimefilms Vows To ‘Shape An Inclusive Culture In Film And Media’
Since its inception in 2010 of bringing expressions of art to commercial films, electriclimefilms has been seeking and taking firm steps towards moulding an inclusive culture within the workplace and film industry. In a male-dominated industry, the film house prides themselves on a growing female presence across Dubai, Singapore and Sydney; seventy per cent of […]
Jon Foged Appointed To Kantar’s ANZ Leadership
Jon Foged promoted to MD of Kantar's ANZ insights division. Also exhausted by constantly adding "it's without the 'h'."
YouTubers Expose Royal Experts For Lying About Harry And Meghan’s Oprah Interview
Despite Oprah's probing interview, we're none the wiser to the family's hatred of Fergie or if the Queen ever farts.
The Royals Unveils ‘Perfect Match’ Campaign For Home Loan Lender Athena
A potential home loan customer gets to decide whether they’d enjoy being tied up… in decades of debt, or would prefer something short and sweet, in the latest TV campaign for Athena Home Loans created by The Royals. Shot in the format of TV matchmaking shows, TAKE ME HOME LOAN consists of three TV spots […]
Special Group Adds Matt Bladin And Phoebe Sloane To Melbourne Creative Team
Special Group snare award-winning duo for Melbourne office. And by "award-winning" we mean not just third in backstroke.
CHEP & Aptamil Toddler Launch Campaign To Help Mums Return To work
Aptamil Toddler and CHE Proximity have launched a new initiative called Return Ready to help the 370 new mums that return to work every day in Australia. As Australia enters its post-recession recovery, creating an environment where women can confidently return to work will be key to the nation’s growth. Aptamil Toddler, a leading toddler […]
“Women Belong In The Kitchen!” Burger King Flame Grilled For Tone Deaf Ad
A controversial headline designed to carry a positive message has exploded in Burger King’s face and set social media alight. Yesterday – which also happened to be International Women’s Day – the burger giant ran a full-page ad in The New York Times with the headline “Women Belong in the Kitchen”. However, it wasn’t as […]
Monday TV Wrap: Meghan And Harry’s Oprah Interview Resoundingly Wins The Night For 10
Oprah's Meghan and Harry tell-all proves a winner for 10, but not for New Idea's printers forced to work to 5am.
The Ads I Wish I’d Made: CCG’s Ant Melder – “Pot Noodle’s The Ring Transcended The Brand”
It's the latest in B&T's video series 'The Ads I Wish I'd Made'. And, yes, it excludes the pre-roll ads on the YouTube.
Those Stories About Your Brand’s ‘Social Impact’ Are A Waste Of Time – And Money
Lauren Quaintance (pictured below) is co-founder and managing director of content agency Storyation. In her latest post for B&T, Quaintance offers expert tips for brands aiming for a woke message… Recently one of the more prolific content marketing commentators in the US declared that social impact storytelling was “the hottest content trend of 2021”. The […]
Sacked Channel Seven Presenter Simon Reeves Settles Court Battle With Network
Ryan Phelan, Andrew O'Keefe and now Simon Reeves! It's been a big year for ex-Seven employees' legal teams.
Data, Identity And The Art Of Keeping It Simple
Shifting sands in the digital landscape mean we need to find new ways of recognising our customers. Verizon Media ANZ managing director Paul Sigaloff explains why keeping things simple is the best approach for success. By Verizon Media ANZ MD Paul Sigaloff Do you know your blood type off the top of your head? I […]
Working Mums Are Always Asked, How Do You Manage Career And Family? Let’s Build A Society Where This Isn’t The Norm
According to the World Economic Forum, Australia is among the few developed nations that does not actively set targets for gender equality and measure progress towards nationally agreed goals. As a result, we’re falling behind. By Jessica Miles, Country Manager, ANZ at IAS The pandemic caused lockdowns around the globe—Australia was not spared. We lived […]
Never Not Creative Launch Never Not International Women’s Day Campaign
A platform that shares talks addressing the challenges of women in society by women and male supporters in our industry, live, on-loop 24.7.365.
First-Party Data, Transparency And Aggregation: Tips On Surviving A Cookieless World
Google’s latest announcement around the future of web tracking and online privacy reinforced what most marketers already know. First-party data is a must for a business hoping to effectively market and create meaningful relationships with customers. Making the announcement, Google’s director of product management, ads privacy and trust David Temkin confirmed Google would continue to […]
UnLtd Big Clash Cricket Tournament Returns To Raise $160,000 For Children At Risk
UnLtd's industry cricket tournament raises $160,000 for kids, at the same time costing $7435 in smashed windscreens.
QUT And BCM Launch Campaign Celebrating Women In STEM
QUT’s long-term agency partner, BCM, has developed a thought provoking and impactful campaign for the university to coincide with 2021 International Women’s Day.
NRMA Insurance Unveil Next Instalment Of ‘Every Home Is Worth Protecting’ Campaign, Via The Monkeys
To demonstrate that every home is worth protecting, NRMA Insurance has released its latest campaign that sees the return of young boy Sammy as he continues his quest to look out for the homes of Australia’s iconic but vulnerable koalas. Created by The Monkeys, part of Accenture Interactive, the campaign centres on Sammy as he […]
Westpac Launches New Campaign To Highlight Life’s Eventful Moments, Via DDB
Westpac has launched its new brand campaign, created by DDB Sydney, highlighting life’s eventful moments where all the surprise, excitement, vulnerability, and challenges can lie; in moments both big and small. Westpac Group Head of Brand, Advertising and Media, Jenny Melhuish said, “our new work builds on our ‘help’ series, which focused on those really […]
GHO Strengthens Equity Team With Hamish Stewart Promoted To Creative Partner
GHO has appointed Hamish Stewart as an equity partner in the business. Hamish joins GHO’s four existing partners to round out the diversity of experience offered by the agency across research, strategy, design, digital and creative marketing.
The MINT Partners Expand Client Line-Up For 2021
The MINT Partners, one of Australia’s leading integrated brand communications agencies have added a number of new clients to their roster for 2021. Using the exceptional disruption of 2020 as an opportunity to evolve the business, MINT has enjoyed recent success with an expanded portfolio across categories including food & beverage, fashion, design, and property. […]
Spotify Launches EQUAL: Global Commitment To Women In Audio
Coincidence this was unveiled on International Women's Day? Well, we don't think so. Well, we don't know, to be honest.
