Digital agency Frank Digital, together with Regional Australia Bank, have launched their new site revealing a new brand (formerly Community Mutual) and web site.
Frank Digital was presented with the opportunity to re-create the digital presence of the Regional Australia Bank. Underpinned by the core values of Regional Australia Bank, the site focuses on ensuring that real world experiences connect with the online digital environment.
The goal was to position Regional Australia Bank at the heart of the community and demonstrate the integral role the bank plays in Regional Australia by its support of local initiatives and causes.
Darren Schaefer, chief marketing officer at Regional Australia Bank, said, “There is a tangible community spirit underpinning the economic prosperity and quality of life in Regional Australia – be it a small town or major regional centre.
“To be Regional is about to be connected with your communities. The site had to capture this connection and it needed to make the complex financial aspects of our brand simple. After all, things are easier in Regional Australia – that’s why we live here. So this connection and simplicity was critical for our site and we truly believe Frank Digital delivered on this.”
Built on the back of the Sitecore Experience Platform means that compelling personalised and immersive digital experiences can be delivered to their customers ensuring their experience is seamless. The platform enables the site to track user behaviours and serve them relevant content based on their previous actions.
Some key features include life stage grouping of products, a quick and easy comparison tool, and a search function enabling users to quickly locate contextual results.
“Clients often talk about wanting to make digital experiences feel more ‘human’. But to truly deliver a ‘human’ digital experience, there needs to be customer empathy holistically across an organisation, not just in a singular digital touch-point. Regional Australia Bank is a business that can truly deliver this through their entire customer experience.” Alex Moyse, strategy director, Frank Digital, said.
With the user remaining the key focus, the site was designed for Regional Australians to be totally connected. The new website is fully responsive across desktop, tablet, and mobile whilst also conforming to AA Accessibility standards providing equal access and equal opportunities for all users.
“The goal for this website is to operate as an extension of Regional Australia Bank’s branches – their online branch. It needs to maintain the same customer first, ‘always here to help’ mentality that has stood the test of time in Australia’s regional communities,” added Matt Barbelli, founder and creative director of Frank Digital.
Now as Regional Australia Bank, we have an enormous opportunity to extend their service and bring the Regional Australia Bank proposition to people all over the country, metro and regional alike. We are honoured to be on this journey with them.”
Entries for this year’s Snapchat Young Lions Competition, presented by Snapchat and sponsored by The Trade Desk, will close on Friday, 12 March. The Snapchat Young Lions Competition Australia gives blossoming media talent the opportunity to virtually represent Australia at the 2020 Cannes Lions International Festival of Creativity. Entries are open to teams of two […]
Verizon Media has promoted Simon Wheeler to senior director of content, following significant growth of Verizon Media’s Australian media brands. Under his new regional remit, Wheeler will lead editorial strategy in English-language regions, including Australia, India and South-East Asia. Editorial teams in India and across South East Asia will now report into Wheeler under the […]
Since its inception in 2010 of bringing expressions of art to commercial films, electriclimefilms has been seeking and taking firm steps towards moulding an inclusive culture within the workplace and film industry. In a male-dominated industry, the film house prides themselves on a growing female presence across Dubai, Singapore and Sydney; seventy per cent of […]
A potential home loan customer gets to decide whether they’d enjoy being tied up… in decades of debt, or would prefer something short and sweet, in the latest TV campaign for Athena Home Loans created by The Royals. Shot in the format of TV matchmaking shows, TAKE ME HOME LOAN consists of three TV spots […]
Aptamil Toddler and CHE Proximity have launched a new initiative called Return Ready to help the 370 new mums that return to work every day in Australia. As Australia enters its post-recession recovery, creating an environment where women can confidently return to work will be key to the nation’s growth. Aptamil Toddler, a leading toddler […]
A controversial headline designed to carry a positive message has exploded in Burger King’s face and set social media alight. Yesterday – which also happened to be International Women’s Day – the burger giant ran a full-page ad in The New York Times with the headline “Women Belong in the Kitchen”. However, it wasn’t as […]
Lauren Quaintance (pictured below) is co-founder and managing director of content agency Storyation. In her latest post for B&T, Quaintance offers expert tips for brands aiming for a woke message… Recently one of the more prolific content marketing commentators in the US declared that social impact storytelling was “the hottest content trend of 2021”. The […]
Shifting sands in the digital landscape mean we need to find new ways of recognising our customers. Verizon Media ANZ managing director Paul Sigaloff explains why keeping things simple is the best approach for success. By Verizon Media ANZ MD Paul Sigaloff Do you know your blood type off the top of your head? I […]
According to the World Economic Forum, Australia is among the few developed nations that does not actively set targets for gender equality and measure progress towards nationally agreed goals. As a result, we’re falling behind. By Jessica Miles, Country Manager, ANZ at IAS The pandemic caused lockdowns around the globe—Australia was not spared. We lived […]
Google’s latest announcement around the future of web tracking and online privacy reinforced what most marketers already know. First-party data is a must for a business hoping to effectively market and create meaningful relationships with customers. Making the announcement, Google’s director of product management, ads privacy and trust David Temkin confirmed Google would continue to […]
To demonstrate that every home is worth protecting, NRMA Insurance has released its latest campaign that sees the return of young boy Sammy as he continues his quest to look out for the homes of Australia’s iconic but vulnerable koalas. Created by The Monkeys, part of Accenture Interactive, the campaign centres on Sammy as he […]
Westpac has launched its new brand campaign, created by DDB Sydney, highlighting life’s eventful moments where all the surprise, excitement, vulnerability, and challenges can lie; in moments both big and small. Westpac Group Head of Brand, Advertising and Media, Jenny Melhuish said, “our new work builds on our ‘help’ series, which focused on those really […]
The MINT Partners, one of Australia’s leading integrated brand communications agencies have added a number of new clients to their roster for 2021. Using the exceptional disruption of 2020 as an opportunity to evolve the business, MINT has enjoyed recent success with an expanded portfolio across categories including food & beverage, fashion, design, and property. […]