Foxtel has made the bold decision to launch a new streaming product in the midst of a global pandemic.
The Australian has revealed the service, which at this stage is speculated to be named bing ‘Binge’, will launch in the next four to six weeks, with full plans to be announced as part of News Corp’s results on May 7.
It is understood Foxtel must first finalise a deal with US telco giant AT&T, the owner of HBO.
“Our new service is going to deliver something quite unique to Australians who want outstanding entertainment with a fresh new user experience,” Foxtel CEO Patrick Delany [feature image] told The Oz.
The service will offer ‘box sets’ of series, such as Game of Thrones, The Sopranos, West World and Succession.
The cost of Binge is yet to be finalised, but it is believed it will be priced to compete with Stan, which costs between $10 and $14 per month.
It comes as Foxtel’s sports streaming service Kayo deals with the loss of subscribers with most sporting leagues currently on hold.
Despite the potential risks around launching a new product during this time, Delany said viewership habits suggest the time is right.
“Viewership on Foxtel is up 25 per cent on this time last year so we know that a product carefully targeted at the 70 per cent of Australians who don’t have Foxtel is going have extra relevance as people settle in at home supporting social isolation measures,” he said.
It’s over five years since Foxtel launched its first-ever streaming service, Presto, which was an early competitor to Netflix.
The service eventually ceased production in 2017, with users moved on to Foxtel’s other streaming service, Foxtel Now.
Foxtel Now is still available, with prices ranging between $25 and $109 per month depending on the package.
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