Foxtel Tops Commercial BVOD Rankings For Minutes Watched
Foxtel Media today released monthly BVOD results from January to December 2020 – revealing that Foxtel Go/Now platforms now represent over one-third (37 per cent) of all commercial broadcast video on demand minutes viewed throughout 2020.
Foxtel Media executive director of agency sales, Nev Hasan commented: “TV has had a standout year, and it is encouraging to see all networks delivering significant growth across broadcast video on demand. It is equally important that clients and agencies have the full picture across total television when it comes to dominance and what marketers can rely on.”
“The unparalleled quality of the Foxtel Group’s content has led to our overwhelming market share in advertising-supported BVOD in Australia – with Foxtel Go/Now dominating other commercial providers.
“It is also worth noting that these figures do not include viewership on Kayo, which continued to attract new subscribers ahead of the Summer of Cricket, and the fast-growing Binge. As we move into 2021, we expected continued growth in our audience across these platforms.”
Share of BVOD Minutes Viewed (Jan 2020 to Dec 2020)
| FOXTEL | NINE | SBS | SEVEN | TEN |
| 37.0% | 20.8% | 13.0% | 20.6% | 8.4% |
Source: OzTAM VPM (Foxtel Dashboard), 01/01/2020-28/11/2020, Foxtel Go/Now, 9Now, SBS on Demand, 7Plus, 10 Play, Total Platform, VOD, Live, Minutes Viewed. Excludes Co-Viewing – 1 Jan 2020 – 31 Dec 2020)
The data shows that Foxtel GO/Now had the largest share of the commercial BVOD platforms across the year – peaking at over 41 per cent of all minutes viewed in December over the holiday period.
New data from Roy Morgan also confirms this growth, with figures showing that Foxtel experienced even faster growth than Netflix across its services in 2020 with a total of 7,748,000 viewers of either Foxtel, Foxtel Now, Kayo Sports or Binge in an average four weeks. This is an increase of 2,363,000 viewers when compared to 2019 viewership figures (+43.9 per cent).
Foxtel Media entertainment sales and partnerships director Daniella Serhan said: “In a year when we all sought new forms of escapism, the depth and breadth of Foxtel’s content catalogue provided a much needed reprieve for Australian audiences.”
“By consistently delivering the largest share of minutes viewed throughout a year when more people were watching than ever before, Foxtel Go/Now have confirmed their position as the best BVOD platform for brands. Not only are they the most watched, they also deliver exceptional reach and engagement with lower ad loads and less clutter – resulting in a better advertising and consumer experience.”
Monthly Share of BVOD Minutes Viewed – 2020
| FOXTEL | NINE | SBS | SEVEN | TEN | |
| January | 38.7% | 24.5% | 14.3% | 13.8% | 8.8% |
| February | 29.6% | 33.3% | 10.8% | 17.6% | 8.7% |
| March | 31.9% | 29.1% | 11.4% | 19.4% | 8.3% |
| April | 40.1% | 19.4% | 13.2% | 20.4% | 7.0% |
| May | 39.0% | 17.9% | 13.0% | 21.6% | 8.5% |
| June | 39.5% | 16.9% | 12.0% | 23.5% | 8.0% |
| July | 35.1% | 17.7% | 12.9% | 24.1% | 10.3% |
| August | 38.3% | 16.7% | 13.2% | 22.0% | 9.7% |
| September | 38.9% | 20.2% | 12.9% | 19.5% | 8.5% |
| October | 35.7% | 21.4% | 13.5% | 20.7% | 8.7% |
| November | 34.4% | 21.0% | 13.7% | 23.0% | 7.9% |
| December | 41.8% | 17.0% | 15.5% | 18.9% | 6.5% |
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