Foxtel Media today released monthly BVOD results from January to December 2020 – revealing that Foxtel Go/Now platforms now represent over one-third (37 per cent) of all commercial broadcast video on demand minutes viewed throughout 2020.
Foxtel Media executive director of agency sales, Nev Hasan commented: “TV has had a standout year, and it is encouraging to see all networks delivering significant growth across broadcast video on demand. It is equally important that clients and agencies have the full picture across total television when it comes to dominance and what marketers can rely on.”
“The unparalleled quality of the Foxtel Group’s content has led to our overwhelming market share in advertising-supported BVOD in Australia – with Foxtel Go/Now dominating other commercial providers.
“It is also worth noting that these figures do not include viewership on Kayo, which continued to attract new subscribers ahead of the Summer of Cricket, and the fast-growing Binge. As we move into 2021, we expected continued growth in our audience across these platforms.”
Share of BVOD Minutes Viewed (Jan 2020 to Dec 2020)
Source: OzTAM VPM (Foxtel Dashboard), 01/01/2020-28/11/2020, Foxtel Go/Now, 9Now, SBS on Demand, 7Plus, 10 Play, Total Platform, VOD, Live, Minutes Viewed. Excludes Co-Viewing – 1 Jan 2020 – 31 Dec 2020)
The data shows that Foxtel GO/Now had the largest share of the commercial BVOD platforms across the year – peaking at over 41 per cent of all minutes viewed in December over the holiday period.
New data from Roy Morgan also confirms this growth, with figures showing that Foxtel experienced even faster growth than Netflix across its services in 2020 with a total of 7,748,000 viewers of either Foxtel, Foxtel Now, Kayo Sports or Binge in an average four weeks. This is an increase of 2,363,000 viewers when compared to 2019 viewership figures (+43.9 per cent).
Foxtel Media entertainment sales and partnerships director Daniella Serhan said: “In a year when we all sought new forms of escapism, the depth and breadth of Foxtel’s content catalogue provided a much needed reprieve for Australian audiences.”
“By consistently delivering the largest share of minutes viewed throughout a year when more people were watching than ever before, Foxtel Go/Now have confirmed their position as the best BVOD platform for brands. Not only are they the most watched, they also deliver exceptional reach and engagement with lower ad loads and less clutter – resulting in a better advertising and consumer experience.”
Monthly Share of BVOD Minutes Viewed – 2020
Please login with linkedin to commentFoxtel
More than 450 million people use Pinterest around the world each month to find tomorrow’s ideas. It’s a place to look forward and plan and these days, it’s a place to find ideas to stay inspired while staying at home. Pinterest insights have always been a strategic way for brands to tap into what Pinners are searching for […]
A column from controversial UK media commentator Piers Morgan on the Daily Mail has been stripped of advertising, after Google detected racist content in the comments. Earlier this week, Morgan penned a column titled ‘Sorry Simone Biles, but there’s nothing heroic or brave about quitting because you’re not having ‘fun’ – you let down your team-mates, […]
Acoustic, an open and independent marketing cloud and analytics provider, has announced the expansion of offices in Sydney and Melbourne as well as the launch of an Australian, cloud-based data centre. The move is part of its commitment to prioritise tens of millions of dollars over the next two years to accelerate its growth strategy […]
This month Vevo is celebrating 40 years of music videos – a medium that has become a cultural touchstone for anyone with ears and eyes. MTV premiered exactly forty years ago this month and changed music forever, offering a visual music medium and music lovers and advertisers have never looked back. To celebrate such a […]
Nova’s Live & Unrestricted, hosted by Tim Blackwell and Kate Ritchie, will aim to provide listeners with an escape from restrictions, dropping every Saturday morning in August on the Nova Network. Following the overwhelming response to Nova’s Kate, Tim & Joel Live in Lockdown, a one-off special to keep up the spirits of listeners locked down in […]
TripleLift has today announced an expansion in their Asia Pacific (APAC) operations, with Henry Shelley [featured image] appointed as Managing Director, based in Singapore. Fueling TripleLift‘s expansion in APAC is its success in Australia, where the company works with 70 per cent of the top 50 comScore publishers. “As the home to several of the worlds’ […]
Rob Highett-Smith joins Fiftyfive5 in the newly created role of head of performance measurement. Performance measurement represents one of the three core offer areas at Fiftyfive5 with tracking programs running across 40 countries; representing our fastest growing capability pillar. Rob joins to lead this capability, which encompasses brand and comms tracking, multi market monitoring, CX and customer satisfaction, as well as other longitudinal programmatic work.
Podium has continued its international expansion today announcing its launch in Australia. Podium serves more than 90,000 local businesses in the United States, Canada and Australia, and has seen its customer base in Australia almost quadruple to over 3,000 local businesses since the start of the pandemic. Through its SMS-based platform, Podium helps local businesses receive […]