Home » Foxtel Media Announces New-Look Leadership Team To Drive Digital-First Future

3 September, 2020

Foxtel Media Announces New-Look Leadership Team To Drive Digital-First Future

Foxtel Media today announced a new look leadership team and management structure under CEO Mark Frain as the business continues to drive a digital first approach to advertising sales.

The new structure continues Foxtel Media’s focus on digitally-led video advertising sales, re-imagining agency and client collaboration and delivering a strategic proposition to market across the fast-evolving Foxtel Group platforms including Foxtel, Foxtel Now and Kayo.

Foxtel Media CEO Mark Frain said: “We are moving rapidly towards a new future for media. The future for advertising is intelligent video and digitally driven agency-client-media relationships. We are continuing to evolve our operating model as we align with what our clients and their brands need from media partners in today’s environment.”

Key changes on the new look leadership team include Nev Hasan’s promotion the new position of Executive Director of Agency Sales. In this new role, Nev will be responsible for leading the Foxtel Media national sales teams to a video-first advertising future – embracing the strong core of Linear TV and the fast-growing video-on-demand and digital assets across the Foxtel Group including Foxtel, Foxtel Go and Now, Kayo together with Tubi and a growing portfolio of strategic advertising partners like Samsung.

Daniella Serhan (feature image), currently Brand Partnerships Director, takes on the expanded role of Entertainment Sales and Partnership Director, responsible for driving innovative advertising solutions across the Foxtel Group’s entertainment portfolio and taking on the leadership role across the Sydney Sales Team. Daniella’s role will work alongside long-time sports lead Martin Medcraf, Sport Sales and Partnership Director supporting Foxtel Media clients to capitalise on the opportunity of higher audience engagement across the rapidly growing Foxtel Group portfolio.

Annie Griffiths joins Foxtel Media as Senior Strategy Consultant reporting to Foxtel Media’s Toby Dewar, Customer Engagement Director. Annie is one of Australia’s leading strategists and recently returned to Sydney from New York where she was Chief Marketing Officer for PHD USA.

She previously held roles at MediaCom, ZenithOptimedia and Universal McCann, leading account management and strategy for clients including Volkswagen, KFC, Lion Nathan and Unilever. Annie’s role will help re-imagine the ways in which Foxtel Media collaborates and engages with agency partners for the upcoming “Upfronts” season.

As part of the re-structure, CSO David Roddick and Sydney Sales Director Jo Clasby will leave Foxtel Media.

Frain added: “These leadership changes position Foxtel Media for continued success in a fast-changing environment. They strengthen our alignment with the Foxtel Group as it emerges as one of Australia’s most forward-looking media business. We thank David and Jo for their contribution and wish them all the best for their future endeavours.”

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