Foxtel Announces Launch Date For New Streaming Service

Foxtel Announces Launch Date For New Streaming Service
SHARE
THIS



Foxtel Group has confirmed the launch of its new streaming service, which is set to launch Monday 25 May.

Confirmation of the launch follows a major new multi-year content agreement with WarnerMedia that will see the Foxtel Group continue as the exclusive Australian Home of HBO. Together with other content agreements completed by the Foxtel Group in the past year, the new streaming service will be powered with an extensive collection of drama and movies from Warner Bros., HBO, HBO Max, Sony, NBCU, FX and the BBC.

Foxtel Group Chief Executive Officer Patrick Delany said: “There has been a lot of speculation about our new streaming service and its name, and we are pleased to finally be ready for the big reveal to Australia next week.

“We have been beta-testing the service for a few weeks and we are sure Australians will love everything about it. It brings an exciting new brand to younger streaming audiences with a very different and compelling product experience, and a distinctly curated mix of the best drama and movies from the world’s best entertainment brands.

“The launch will be another milestone in the Foxtel Group’s strategy to transform ourselves and bring our unparalleled catalogue of entertainment and sports to even more viewers in Australia. Our goal is to consolidate our position as Australia’s preeminent subscription television and streaming provider.

“The foundation of our business is our Foxtel subscription television service which provides 2.5 million loyal customers with the complete premium experience – the best of TV and on demand all in one place.

“Foxtel is built around our advanced iQ3/4 set top boxes which bring together, all in one place, an unrivalled range of the world’s best drama, lifestyle, movies and sport, free to air television together with apps such as Netflix, ABC iview and SBS On Demand. Foxtel offers over 100 live channels and our complete range of premium on demand content and box sets, with Ultra HD and the ability to record.

“Our growth engine is in streaming. It includes Kayo Sports which has grown rapidly and is expected to resume subscriber growth when live sports restarts later this month with COVID19 restrictions easing.

“Our new entertainment streaming service, which launches next Monday, provides a different curation of the Foxtel Group’s entertainment content focussed on mobile devices and the streaming generation who want to share on the big screen. It is distinctly branded and aimed at part of the Australian market who either don’t want to pay for our premium product or who have decided Foxtel is not for them. 2

“Across the depth and breadth of the Foxtel Group’s sport, news, lifestyle and general entertainment content is Foxtel media which sells advertising and sponsorship executions. The Foxtel Group’s iQ3/4s and the growth in on demand and streaming content adds to our data capability and provides Foxtel Media with more forward looking advertising assets than ever before.

“At the same time, we are making progress in right-sizing and modernising our cost base. For exampe, through continuing centralisation and technologies that allow us to drive greater automation and digitisation in the business.

“These changes have been painful at times but necessary to ensure we are ahead of the curve on costs to weather the significant impacts of COVID-19 and be better placed to compete in the future.”

Full details of the new entertainment streaming service including its name, pricing packages and content will be announced later this week.

 

 

 

Please login with linkedin to comment

Foxtel project ares

Latest News

“Come The F@ck On!” Fury As Man Charged $18 For Two Ice-Creams As Flake Shortage Grips UK
  • Media

“Come The F@ck On!” Fury As Man Charged $18 For Two Ice-Creams As Flake Shortage Grips UK

A British man has made the headlines after he savaged an ice-cream vendor on Facebook for slugging him £10 ($A18.30) for two ice-creams with a Flake. Apparently the high cost of the ice confection treat is due to the current heatwave in the UK (temperatures topping 27 degrees in places) that’s led to people overwhelming […]

by B&T Magazine

B&T Magazine
“Repeat, This Is Not A Joke!” Adani Releases Climate Action Corporate Video!
  • Campaigns

“Repeat, This Is Not A Joke!” Adani Releases Climate Action Corporate Video!

Adani – the Indian-based multinational that owns the highly controversial coal mine in Queensland’s Galilee Basin – has jumped on the corporate goodwill bandwagon, releasing a climate activism video. The one-minute, 20-second video is called “#ican” and, rather than point the blame at corporates for climate inaction, it infers it’s more an individual’s responsibility. The […]

Facebook Joins Forces With Lifeblood To Launch New Blood Donations Feature
  • Media
  • Technology

Facebook Joins Forces With Lifeblood To Launch New Blood Donations Feature

Facebook is has announced a partnership with Australian Red Cross Lifeblood (Lifeblood) across Australia to help top up the nation’s blood supply with much-needed new donations. Launching as part of Lifeblood’s National Blood Donor Week (14-20 June), Facebook’s new Blood Donations feature has already helped over 100 million Facebook users sign up to receive notifications […]

Hands using mobile payments, Digital marketing. Banking network. Online shopping and icon customer networking connection on virtual screen, Business technology concept
  • Technology

Twilio Segment Launches Journeys To Help Marketers Improve Personalisation

Twilio Segment has announced the launch of Journeys, a new product built on the Segment CDP that allows marketers to easily build sophisticated customer journeys and orchestrate personalisation at scale, through every channel, and across their entire customer experience stack. A customer journey is the entire experience a customer has while interacting with a brand, over […]

New Zealand’s Favourite Ad Revealed
  • Media

New Zealand’s Favourite Ad Revealed

Insight agency TRA has asked 1,000 New Zealanders about their favourite ads, and the top ten ads most liked by the public are also very effective at achieving business results. According to the findings, ASB’s “Ben and Amy” has taken the number one spot, with nearly twice as many people mentioning this ASB campaign as […]

It’s Time To Refocus Customer Experience In The Era Of Risk
  • Opinion

It’s Time To Refocus Customer Experience In The Era Of Risk

In this guest post, Andy Mellor, regional vice president, ANZ at Kofax, asks what does customer experience look like in this era of privacy and risk? “You never get a second chance to make a first impression.” If only you had a dollar for every time you heard this saying, right? When we talk about customer […]

Influencer Exposed For Faking Business-class Flight
  • Marketing
  • Media

Influencer Exposed For Faking Business-class Flight

A French influencer has been snapped travelling in economy despite posting a photo of herself flying business class on social media. Océane El Himer, a Dubai based French model and influencer, posted a photo of herself posing in front of a business class seat on a recent flight, with the caption “Next stop: Monaco. Je […]

A Naked Shane Jacobson Saves Water For Sydney Water
  • Campaigns

A Naked Shane Jacobson Saves Water For Sydney Water

Aussie actor and media personality Shane Jacobson has joined forces with Sydney Water to launch a new water conservation campaign called Turn it off, Bob – urging us to think differently about our relationship with water. The campaign launched yesterday, and features Jacobson in character as the likeable larrikin, ‘Bob’, whose long steamy shower sparks […]

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping
  • Marketing

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping

After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]

Visit Sunshine Coast Hires New Head Of Marketing
  • Marketing

Visit Sunshine Coast Hires New Head Of Marketing

Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform
  • Campaigns

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform

GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]

JCDecaux Announces New Partnership With Bush Heritage Australia
  • Media

JCDecaux Announces New Partnership With Bush Heritage Australia

JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]